Spatial Correlation Characteristics And Influencing Factors Of Provincial Tourism In China

With the development of Internet technology,China’s tourism industry has undergone tremendous changes,from the traditional offline tourism to the "Internet + tourism" marketing model,residents cross-provincial tourism has become a common phenomenon.On this basis,exploring the spatial correlation characteristics and influencing factors of provincial tourism in China can promote the coordinated development of provincial tourism economy,which is of great significance to the high-quality development of China’s tourism industry and the double-cycle strategy of economy.In this paper,31 provinces in China are taken as the research object,and the spatial correlation structure and spatial effect of provincial tourism are studied by using social network analysis method and spatial econometric model:(1)Study on spatial correlation of provincial tourism based on social network analysis.Taking ctrip as an example,this paper uses the method of social network analysis to construct the spatial relational network structure chart.The results show that the provincial tourism in China has strong robustness,and the cities of Beijing and Jiangsu have the function of "diffusion" in the network structure,provinces such as Tibet and Heilongjiang have the function of "aggregation" in the network structure.Through the block model analysis,brokers and two-way overflow plate play a "radiation" and "bridge" role to the development of tourism,can strengthen provincial tourism relations.The regression results show that the degree of center has a positive effect on the number of hosts in our country.(2)Study on spatial-temporal characteristics of provincial tourism based on spatial econometric model.Based on the spatial analysis of the number of on-line and off-line tourism receptionists in China,it is found that the central and eastern regions of China belong to the diffusion effect region,while the western regions and the northeast regions belong to the low agglomeration region Based on the multi-source data,the spatial error model is used to analyze the number of provincial tourism hosts,it is found that the degree of center,the medium degree of center,the number of on-line hosts,the endowment of tourism resources,and the level of tourism service play an important role in promoting the number of provincial tourism hosts in China,however,the convenience of transportation and the proximity to the center have a restraining effect on the number of provincial tourism receptionists in China.The research on the characteristics of spatial correlation of tourism in this paper is of great significance for optimizing the spatial structure of tourism,scientifically planning tourist routes and promoting the healthy and sustainable development of tourism.Its conclusions are helpful for the local government to formulate corresponding guiding policies for tourism,improve the tourism rate and promote the coordinated development of regional tourism.