Research On Strategy Implementation Optimization Of China Huarong Asset Management Co.,Ltd

In the 1990 s,the four commercial banks of industry,agriculture,China and construction fell into the problem of huge non-performing loans.In order to avoid the threat to the safe operation of China’s economy and finance,China established four major financial asset management companies through policy measures and undertook the non-performing loans of the four major state-owned commercial banks to recover them from the edge of technical bankruptcy,Among them,Huarong assets is responsible for undertaking the non-performing loans of industrial and Commercial Bank of China.With the gradual disposal of policy non-performing loans,Huarong assets have achieved commercial transformation in exploration and become a financial holding group.After 2018,Huarong assets will focus on the main business of non-performing assets and implement the centralized strategy.However,there are also many problems in the implementation of the strategy.This paper summarizes the problems in the implementation of Huarong assets strategy,and carries out PEST analysis,macro environment analysis,five forces model analysis and SWOT analysis on Huarong assets.Based on this,it puts forward the optimization measures for the implementation of the strategy,in order to achieve better development of Huarong assets and make contributions to the healthy development of China’s economy.