Research On The Motivation And Performance Of The Backdoor Listing Of Easy Home’s

With the rapid development of the pan-home industry and the increasing competition in the market,various enterprises have begun to land in the capital market to achieve the goal of expanding the size of enterprises,win the market competition and widen the development channels.To keep up with industry trends and gain a share of the market,Easy home is actively looking to go public.There are two ways of listing in our country:borrowing shell and IPO.Compared with IPO,borrowing shell has the advantages of shortlisting time,relatively lax review procedure and high success rate.It is in this context,Easy home decided to borrow shell Wuhan Zhongshang,into the capital market.In our country,there is a relative lack of research in the field of home listing,so it is very meaningful to analyze the motivation and performance of home listing.Based on the case of backdoor listing of Easy home,this paper focuses on the motivation and performance changes of backdoor listing.Enterprises are driven by industry opportunities and competition,reduced waiting time for listing,strategic layout needs,widened financing channels,optimized capital structure,and improved internal management.Then it analyzes and evaluates the enterprise performance from three aspects: market effect,financial performance and non-financial performance.In terms of market effect,the short-term market has a positive outlook on the borrowing event,showing significant positive effects;in terms of financial performance,the solvency has been improved,and the profitability has been improved in the backdoor year,after which the impact of the epidemic has been weakened,and the operating capacity has not been improved;in terms of non-financial performance,the market share,corporate strategy,and internal management have been evaluated,and great progress has been made in these three aspects.Summarize the cases of Easy home borrowed shell Wuhan Zhongshang,the following revelations are obtained: one is to choose the right shell-resource;two is resources choose the right way to list;there is to strengthen the integration of resources and exert synergistic effects;and four is to improve the operation ability of enterprises.