| Rural revitalization strategy is a new era under the background of construction of beauty,charm,and prosperous China’s key measure,the support of the long-term development cannot leave the first industry in our country agriculture and rural revitalization strategy is on the basis of the first industry agriculture to develop the third industry,rural tourism service industry,and comprehensive,multi-level promote economic vitality in our country,Further promote the development of China’s agricultural modernization.In the context of rural revitalization,rural tourism has a huge impact on society,economy,environment and culture.The 18 th National Congress of China proposed to accelerate China’s urbanization construction and promote the rapid development of rural tourism in China.This paper takes urban residents in Yanbian prefecture as the specific research object,and carries out a questionnaire survey from July 1,2021 to October 30,2021.500 valid questionnaires are collected with an effective recovery rate of 90.9%.SS20.0 was used to conduct reliability and validity analysis,factor analysis and cluster analysis on the collected questionnaires to find out the influencing factors of rural tourism decision-making of urban residents in Yanbian Prefecture,and cluster analysis was used to classify each influencing factor and find out the major influencing factors.This includes the attitude of the service staff,a wide variety of food,clean food,complete tourism facilities and friendliness of local people.Then this paper perfect service facilities,improve the quality of service,the government strongly support comprehensive promoting rural tourism atmosphere,building cultural ecological circle,meet the demand of the market to adjust its supply structure,standardized management system to strengthen tourism security level corresponding development Suggestions are given,in order to enhance rural revitalization under the background of urban residents of promoting rural tourism decision-making. |
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