Research On The Competitive Strategy Of Inclusive Financial Of China Construction Bank

Since the reform and opening up,small and micro enterprises play a more and more important role in China’s economy.In recent years,the international economic situation has changed dramatically and the process of economic globalization has been hindered.At the same time,the domestic economic growth has slowed down,and various traditional industries are facing more and more difficulties.In particular,the sudden outbreak of COVID-19 in 2020 has led to a worsening living environment for small and micro enterprises.Therefore,the Chinese government continues to introduce all kinds of policies conducive to small and micro enterprises,from the perspective of credit,science and technology,tax and other aspects to give more support to small and micro enterprises,to help small and micro enterprises tide over difficulties.Among them,inclusive finance is the basis for China to continuously improve the ability of financial services to serve the real economy and gradually realize common prosperity.Each financial institution has the responsibility to do a good job in supporting the development of micro,small and medium-sized enterprises and creating a more favorable financial environment for private economy.China Construction Bank as a large state-owned commercial Bank,take the initiative to undertake the social responsibility of support small micro enterprise,on the basis of its own financial technology,change traditional service only big business,big projects thinking pattern,break the traditional and gradually began to focus on small micro enterprise operation and development,will enterprise strategy towards a broader Inclusive financial market,and to establish a long-term management mechanism.At present,CCB’s inclusive finance business is facing huge internal and external challenges.It not only needs to face the fierce market competition of the same industry and Internet finance,but also needs to solve many problems such as the increase of non-performing ratio and the decline of deposit and loan spreads,and also needs to deal with the increasingly strict regulatory requirements of government departments.Therefore,CCB urgently needs to find a suitable competitive strategy,improve the competitiveness of inclusive finance business,and win the opportunity in the vast blue ocean market.This paper takes the competitive strategy of inclusive finance of CCB as the main research object,by collecting the domestic and foreign research results on inclusive finance,study internal file system,with many of the headquarters,branch line and grass-roots staff to talk,and trade organizations,Internet financial inclusive finance,comparing the financial model In-depth analysis of the advantages and disadvantages of CCB’s inclusive finance business.At the same time,PEST analysis model is used to analyze external factors such as politics,economy,society and technology.Using Porter’s five Forces model,this paper analyzes the competitive threats and bargaining power of CCB,and EFE matrix is established.Based on the value chain,the internal factors of CCB are analyzed and IFE matrix is established.By making full use of SWOT matrix analysis and QSPM matrix,the feasibility of the three basic competitive strategies of cost leadership,differentiation and centralization are analyzed respectively.Finally,the differentiation strategy is determined to be the best strategic choice of CCB.Combined with the content of the above,this article also from the product innovation,channel innovation,innovation of management idea,put forward the concrete strategy implementation measures,and from the aspects such as risk control,digital management,team building,puts forward the safeguard measures of implementing differentiation strategy,ensure that differentiation competitive strategy proposed in this paper is feasible.It is hoped that this paper on the competitive strategy of inclusive finance of CCB can play a guiding role in the development of inclusive finance of CCB,provide reference for inclusive finance of other financial institutions in the same industry,and effectively promote the vigorous development of small and micro enterprises in China.