Research On The Development Strategy Of J Property Group Company

In recent years,people’s living standards have improved considerably,and therefore the demand for property services has exploded,creating the property trade enter a replacement part of speedy development.In recent years,people’s living standards have been greatly improved,and people’s demand for property services has also shown an explosive growth,and the property industry has entered a period of rapid development.However,with the development of technology and the influence of capital intervention,many SME property companies are facing the risk of being reshuffled.After more than20 years of development,J Property Group has become a leading enterprise in the property industry in Yunnan Province,but the company is also facing tremendous changes such as changes in organizational structure and strategic positioning.Faced with internal and external risks and problems,J Property cluster desperately has to formulate a technique appropriate for the company’s development to form it stand enter the business and avoid being shuffled.This paper firstly introduces the theoretical basis of property management and the definition of related concepts such as strategic management.After a detailed analysis of the political,economic,social and technological environment of J Property cluster victimization the blighter analysis methodology,the five-force competition model analysis methodology is employed to investigate the competitors within the business,the suppliers of enterprise services,and the purchase of enterprise services.Based on five aspects,organizations and institutions that may enter the industry,and organizations and institutions that can replace the status of enterprises in the industry What are the disadvantages and deficiencies in the development? At the same time,SWTO analysis method is used to analyze the company’s internal environment,and based on this,it can find out the inherent advantages of enterprise development,clarify its core competitiveness,and find a suitable path for J Property Group’s strategic selection.Through this study,the following conclusions are drawn:(1)Through macro and industry analysis,it is concluded that the property industry has policy support,good development prospects,but intensified competition in the industry,low level of intelligence,and less professional talent reserves.(2)Through the micro-analysis,it is concluded that J Property Group should develop an expansion strategy to help itself to seek better development,give full play to its existing strengths while further incubating other replication iterative projects,and further expand its third-party business to seek more room for survival and development.(3)Determine the medium-term strategic goal of J Property Group’s development into the first-class property management enterprise in the southwest industry and domestic first-class property management company after 3-5 years;and should choose the strategic route of customer first,market expansion priority,brand strong enterprise,and capital listing.(4)Finally,this paper formulates a series of safeguard measures such as human resources,financial funds,and materials to ensure the implementation of the strategy,so as to promote the predictable and stable implementation of the strategy.