Research On Influencing Factors Of Improvement Strategies And Service Quality Satisfaction Of LM Investment Promotion Company Under COVID-19

In recent years,China’s economy is entering a new era of high-quality development,the development of the Internet has changed people’s way of communication and habits,and the investment attraction model of all regions is changing quietly.Investment attraction is an inevitable way to promote the transformation and development of local economy.It is also a key content in the implementation of local govern ments.How to strengthen the work of attracting investment under the current environment of the epidemic situation,the service quality of the investment company is more and more high.Especially in the recent epidemic situation,the change of business model is also a test of service quality,and service quality management is increasingly recognized by enterprises.In this paper,LM investment company as the object of study,based on the status of LM investment company service quality research,analysis of epidemic situation investment company specific causes of service problems,and put forward targeted improvement programs and measures.According to the domestic and foreign scholars’ research on service quality,LM Merchants Corporation’s own situation,5 dimensions of SERVQUAL Model Scale,17 measurement indices and Richter 5grade Scale.This paper retrieves 244 valid questionnaires,obtains the first-hand information about the influencing factors of service quality of LM investment company,and analyzes the description,reliability,validity,correlation and regression.Based on the satisfaction of service quality,this study aims to understand the factors influencing the satisfaction of service quality of LM Merchants under the epidemic situation,and to provide new ideas for the same industry.