Research On The Competitiveness Of Commercial Non-vehicle Insurance Of The R Company In Z City Based On Value Chain Theory

The “14th Five-Year Plan” points out that the insurance industry should return to its roots and develop steadily,improve the protection capacity of commercial insurance and serve the real economy.However,under the influence of the COVID-19 epidemic and the comprehensive reform of auto insurance,he development of property insurance companies is facing a dilemma.The previous extensive development is difficult to sustain,and they must take the road of high-quality development.As an important part of property insurance,commercial non-auto insurance is the most important part of deepening the reform of property insurance companies.Commercial non-auto insurance has entered a new period of development,he market competition is increasingly intensified,o property insurance companies must enhance their comprehensive competitiveness,in order to remain invincible in the market.Firstly,ased on the high-quality development background of commercial non-auto insurance in my country;discuss the concept and theory of value chain and commercial non-auto insurance;secondly,analyze the development status of commercial non-auto insurance business of R company in Z city,and summarize the development status of commercial non-auto insurance business of R company in Z city And the existing problems,respectively explain the internal conditions and external environment of R company’s commercial non-auto insurance market;and then adopt the questionnaire survey and factor analysis method combined with the value chain theory to establish the commercial non-auto insurance core competitiveness system At the same time,a relatively complete and convincing competitiveness model is constructed by using the advantages of the fuzzy comprehensive evaluation method;finally,the promotion path of the value chain competitiveness of R company’s commercial non-auto insurance business in Z city is proposed,so as to provide a competitive advantage for regional companies’ commercial non-auto insurance business.Strength enhancement provides experience.The research results show that based on the value chain theory,explore the insurer of the company’s value chain,with Z city R company as an example,the analysis of its value chain activities of car insurance,from the perspective of value chain to analyze its competitive advantage,which found the basis of take the customer as the center activities,human resource management,information resources management and group is to build the core competitiveness of need R company,It is also the competitive ability that R Company needs to improve and enhance.