Research On The Performance Of Digital Transformation In The Cultural Publishing Industr

"The 14 th Five-Year Plan for the development of digital economy" points out that China’s digital economy has turned to a new stage of deepening application,standardized development,inclusive sharing,and the digital transformation of enterprises is advancing steadily.Under the background of advocating cultural prosperity and self-confidence,cultural publishing industry,as an important part of social development,has a far-reaching impact on social,economic and cultural development for a long time.Under the new historical environment and opportunities,only by changing the way of thinking and accelerating the pace of digital transformation can be in an invincible position in the fierce market competition.The companies in the cultural publishing industry have different path choices for digital transformation,and their transformation effects are also different.How to use new Internet technologies and applications to transform traditional industries in an all-round,multi angle and wide field,improve factor utilization,release the superposition and multiplication effect of digital technology on economic development,and improve the level of enterprise performance is the focus of attention.This paper introduces the research background firstly,to combine with the relevant theoretical literature,and explores the impact and economic consequences of digital transformation on the cultural publishing industry.Through statistical analysis of the overall industry situation,found that the degree of enterprise digital transformation is roughly positively correlated with the level of financial performance.Combined with the case company Phoenix media,analyzing motivation for digital transformation and the implementation path of each stage,found that the enterprise can grasp the dividend of digital development,vigorously expand the business operations such as smart education,data center and cultural industry,and form multi-industry layout integrating content creation,communication and profit,and complementary traditional business and digital business.By studying the impact of enterprise digital transformation on the company’s financial performance,value creation ability and development prospects,it is found that the enterprise development ability has not been greatly improved in a short time.However,with the expansion of asset scale,the transformation has realized the continuous and steady growth of income and the overall stability of yield.From the long-term development,with the continuous improvement of network channels,the cost of sales has been gradually diluted,and the future development ability of the enterprise will continue to improve.Finally,summarizing the results of the case,putting forward suggestions for the future in this field,prospecting and expounding the shortcomings of the research,so as to provide experience for other enterprises in the cultural publishing industry.