Influencing Factors And Paths Selection Of Digital Service Transformation Of Manufacturing Enterprises

Digital technology can endow or completely change the characteristics of delivered services and enable new service-oriented business models to change their competitive advantages.For manufacturing enterprises,digitalization alone may not produce positive performance effects.Manufacturing enterprises need advanced service combination to ensure the value acquisition brought by digitalization,so as to maximize their own interests.Digital servitization has a profound impact on manufacturing enterprises.Therefore,this paper explores the combination of conditions and paths conducive to manufacturing enterprises’ digital service transformation by studying the internal and external influencing factors driving manufacturing enterprises’ digital service transformation.This article applies the research method of grounded theory,the influence factors of the digital transformation of service for manufacturing enterprise,and then analyzes its inner mechanism,using fuzzy qualitative comparative analysis method,to identify manufacturers digital configuration of main factors affecting the transformation of service condition,the digital transformation of service for the enterprise to provide relevant countermeasures and suggestions.By describing the path of digital service transformation of manufacturing enterprises,the results show that only internal and external factors play a role together to achieve digital service transformation of enterprises.(1)Large enterprises pay more attention to digital service transformation due to their large size and wide scope,strong resource allocation ability and strong market expansion ability.Especially when the enterprise is in a good innovation environment and has a high degree of technological development,with the support of capital technology and talents,it is easier to break through the original technological limitations and successfully realize the transformation of enterprise digital service.(2)The core technologies of digital service are diverse and complex.Small and medium-sized enterprises have limited funds and no ready technical resources,so it is difficult to fully adopt digital technology.They can focus on specialized production in a certain field,pay attention to market changes,and devote themselves to creating digital platforms for information and resource sharing.In industry development level is higher,the market more competitive external environment,the start in the middle and lower technology level of development of small and medium-sized enterprise technology and funds are limited,in smaller,poor innovation environment,market competition is intense,tend to choose the product level when the digital transformation,with the help of external digital technology,pay attention to their own product research and development,production and digital service upgrade.