Research On Farmers’ Media Literacy From The Perspective Of Rural Revitalization

The media is the bridge of information communication.In today’s era of "information explosion",mass media is an indispensable tool for people,an important means to learn cultural knowledge,obtain mainstream information,promote economic development.And create a good atmosphere.Boosting rural revitalization is inseparable from the support of the media.As the main body of rural revitalization,if farmers can quickly improve their media literacy and make use of the advantages of media resources correctly and rationally,it will help to enhance their own capabilities.Actively participate in rural revitalization: lf the media literacy cannot be improved in time and the function of the mass media cannot be fully utilized,it will not only be detrimental to their own progress,but even hinder the progress of rural revitalization.If the poverty alleviation attack emphasizes the special benefits of the aided objects,then the rural revitalization emphasizes the inclusiveness of the vast number of farmers.Today.all-round poverty alleviation has been achieved,and peasant groups are the main body of rural revitalization.General Secretary Xi Jinping emphasized:"Rural revitalization is not a matter of sitting back and enjoying the success.lt cannot wait or deliver.lt depends on the struggle of the vast number of farmers.This means that in the process of rural revitalization,farmers themselves need to play the main role,and the majority of farmers are required to take the initiative.Participate in rural revitalization.There fore,farmers’ own media literacy will have a great impact on the entire rural revitalization work.With the advent of a new era and new tasks,farmers media literacy has also undergone new contextual changes.Based on the relevant theories of media literacy and mass communication,this paper takes rural revitalization as the vision and farmers media literacy as the research object.By means of surveys and in-depth interviews,detailed investigations and researches were carried out on farmers in Anchang Village,Badong County.The full text is divided into five parts.The first part is the introduction,which mainly summarizes the background and significance of the research,the problems and purposes of the research.The research methods and innovations,as well as a review of related research at home and abroad,clarify the theoretical concepts selected in this paper,and show the investigation structure of the full text.The second part mainly discusses the relationship between farmers’ media literacy and rural revitalization,and discusses the context change and focus shift of farmers’ media literacy under the background of rural service development.The third part os the specific research part on farmers in Anchang Village,which is divided into two sections:questionnaire survey and in-depth interviews.The research focuses on the media contact,media judgement,media understanding and media use of farmers in the village,and the survey data and interviews Cases were sorted and analyzed.The fourth part discusses the media literacy dilemma of farmers in the village.Combined with the previous investigation,it traces the farmer’s awareness and skills,analyzes some of the current farmers’ media literacy problems,and finds out the reality of the problem.The fifth part is the way to improve farmers’ media literacy from the perspective of rural revitallzation.After summarizing the investigation and analysis of the full text,it proposes corresponding strategies for improving farmers’ media literacy from three levels of government,media and farmers.