Research On The Marketing Management Of Private Line Services Of Pingdingshan Mobile Grou

With the intensification of social digitization,the situation of intelligent infrastructure,social governance,mode of production,way of work and way of life is gradually presented.The new situation gives rise to new demands,and the construction of online intelligent cloud platform will be the backbone to support social and economic development.Based on the present,China Mobile clearly takes the construction of digital power as its own responsibility,and strives to build a value system of integration and coordination,providing digital products and services from focusing on the market to the four-wheel drive market,and creating an ecological system of interconnection and resource sharing.New pattern for operators service is also put forward new requirements,the standardization of traditional products already cannot satisfy the needs of social production and life,as consumption upgrade to the beginning of the stock management era,personalization scheme of products has gradually entered people’s field of vision,and great convenience to the people’s production and life style.Behind all this is the need for differentiated services as supporting conditions.High-quality service will be an effective means for operators to retain high-quality customers and gain profit growth.Based on the service marketing management triangle model,service profit chain model,service marketing pyramid model and internal service quality theory,this paper mainly takes pingdingshan Mobile Group special line business as the research object.Respectively from the external marketing,internal marketing,interactive marketing three perspective pingdingshan mobile group special line service marketing management level of the business,group,the shuttle in the brand competition,the internal incentive problems in training,service level,through the external building demand oriented differentiation and integration of online marketing system,A series of measures,such as improving the training system and optimizing the pay-per-view module,building a one-button response platform and adding an active warning mechanism in the interaction,have been taken to improve the group’s dedicated line service level and achieve long-term development of the enterprise.