Research On Financial Analysis Of Platform Enterprises Based On Harvard Framework

In the new economic era,the use of the Internet and the improvement of technological level have created a favorable environment for the development of platform-based enterprises.However,in recent years,the market economy has been tight and the network demographic dividend has shrunk,which has reduced the development opportunities of platform-based enterprises.If enterprises want to develop healthily,Also need to strengthen its own strength.This article first summarizes the unique financial characteristics of platform-based companies,and focuses on the financial characteristics of network effects that earn income but are off-balance sheet,large R&D expenditures but cannot be capitalized,and the disparity in operating performance from traditional industries,and clarify that due to the Harvard analysis framework adopted The combination of qualitative and quantitative,considering the company’s environment and analyzing financial data from a strategic perspective,can effectively avoid its existing problems.Then,in order to demonstrate this point of view in more detail and concretely,this article takes Tencent as an example.Enumerate the financial characteristics of Tencent to reflect the advantages of the Harvard framework of financial analysis,and finally use this method to conduct financial analysis of Tencent.The study found that in terms of strategic analysis: Although national policy tilt has created a good development environment for platform-based enterprises,factors such as the reduction of demographic dividends have reduced business development opportunities.Tencent needs to use its own advantages to improve product content and innovate product business channels.Looking for new profit points.Accounting analysis: Tencent’s revenue recognition and measurement adopts a "five-step method" analysis model,and revenue is recognized in strict accordance with the transfer of control rights,which is in line with the revenue policy under the new accounting standards in2018.Financial analysis: overall profitability is relatively stable,but there is a slight decline due to increased costs,extensive investment,product copyright and other issues.Prospect analysis: From the perspective of risk prediction and development prospects,it is analyzed that the pipelined business model cannot be sustained.Short videos will hit the door directly,imitating products will affect revenue,and wide-spread investment will reduce competitiveness.If Tencent wants to continue to develop It is possible to establish a We Chat ecosystem,expand the online literature market,enter the film industry,improve product content,and innovate product commercial channels.By using the Harvard analysis framework to conduct financial analysis on Tencent,this article further proposes countermeasures and suggestions to improve Tencent’s financial situation.Not only is it conducive to the further development of Tencent,but also provides some reference for companies in the same industry.