A Study Of Factors Affecting Brand Loyalty

The current study has checked the impact of brand image brand awareness and brand experience on BRAND LOYALTY this study is conducted on Pepsi in demographics of Pakistan.Hypotheses were developed to analyze effect of factors effecting brand loyalty.Limited research examined different aspects of brand loyalty.The aim of the present study is two-fold as it strived to find out the impact and to investigate to analyze effect of brand experience,brand awareness and brand image on brand loyalty in context of Pepsi Lahore Pakistan.The size of sample catered for research was 500 individuals.Data is collected from customers directly in Lahore.Technique used for collecting data is research survey method.Moreover,primary data from close ended questions was gathered more certainly from customers by means of this technique it delivers coherence and uniformity for analysis.Different statistical analysis skills are utilized to ascertain the impacts of data.In research,both statistical approaches such as descriptive and inferential are utilized to investigate raw data gathered from survey.Seeking the ways to attract the potential customers,organization can get better understanding of the intentions of the customers by instigating the findings of this study.