| The world’s digital economy has ushered in rapid development under the continuous innovation of big data technology,artificial intelligence technology,blockchain technology and cloud computing technology.The digital economy is becoming a key force in reorganizing the world’s resource elements,reshaping the world economic system,and determining the future competition pattern of the world.Leaders of our party and state have talked about the importance of the digital economy in public speeches many times,and put forward the goal of modern industrial construction with "informatization" as the core.Chinese enterprises need to collect the massive data generated in industrial production,integrate and analyze it,and apply the results to guide the production of products,so as to achieve the deep integration of digital technology and the real economy,and enable the transformation and upgrading of traditional industries.On this basis,new industries and new formats will be spawned,and my country’s digital economy will be bigger and stronger.The Industrial Internet is a new type of infrastructure,application model and industrial ecology that is deeply integrated with the new generation of information and communication technology and the industrial economy.Taking the industrial Internet platform as a fulcrum to build a new service and manufacturing system covering the entire supply chain,it provides a realization path for the intelligent,networked and digital development of the industry and the entire industry.The research on the Industrial Internet began with the "Industry 4.0" proposed by Germany and the Industrial Internet strategy of General Motors in the United States.The application of my country’s industrial Internet is the first to come,and domestic companies represented by Haier,Huawei,and Midea have launched mature industrial Internet platforms that can be used directly.However,there are few actual cases to study the practical application effect of the industrial Internet platform.At the same time,the existing pattern of my country’s beer industry may be broken as consumers turn to high-end customized products.According to relevant data,the proportion of mid-to-high-end beer sales in 2011-2016 increased from 15.9% to 25.3%,and the market share increased from 38.4% to 57.4%.In 2016,high-end beer sales increased by 16.1% year-on-year,and revenue increased by 19.2% year-on-year.It can be seen that consumer demand is shifting from undifferentiated low-end beer to high-quality mid-to-high-end beer.In the future,the demand structure of the entire beer product will transition from a pyramid shape to an olive shape.Domestic enterprises have also developed differentiated products,mid-to-high-end beer products and market-specific products,and high-end products have grown strongly.Tsingtao Brewery is a well-known domestic beer producer with a history of more than 180 years,and its sales volume ranks second only to China Resources Beer.Under the dual pressure of limited growth in domestic beer production and sales and consumers gradually turning to high-end customized products,Tsingtao Brewery proposed in 2018 the corporate strategy of "diversified online and offline sales and opening of high-end customized services".However,Tsingtao Brewery at that time did not have the flexible production capacity to produce customized small orders due to the old production model.Tsingtao Brewery aims at Haier COSMOplat,which is also in Qingdao,hoping to complete the production transformation with the help of the industrial Internet platform and achieve the company’s strategic goals.In 2020,Tsingtao Brewery and Haier COSMOplat reached a cooperation and completed the construction of Tsingtao Brewery’s "Lighthouse Factory".This paper takes the event of Tsingtao Brewery and Haier COSMOplat building the "Lighthouse Factory" as the research object,and takes time as the logical clue to carry out the research.Firstly,the cooperation between Tsingtao Brewery and Haier COSMOplat is elaborated,including the corporate background of both parties,the reasons for cooperation and the detailed cooperation plan.Secondly,it analyzes the change of Tsingtao Brewery’s resource allocation efficiency with the help of Haier COSMOplat as the main point of inquiry.Then,based on the customized cooperation plan of both parties,combined with the architecture theory and accounting theory of the industrial Internet platform,the path to improve the efficiency of Tsingtao Brewery’s resource allocation was analyzed.Finally,conclusions and inspirations are formed.The study found that Tsingtao Brewery had problems such as low level of digitalization and urgent need for transformation,incomplete supply chain system,intensified industry competition,and consumers gradually turning to high-end customization.In response to the above,Tsingtao Brewery has mainly customized Haier COSMOPlat in three aspects,including:Haier COSMOPlat "1+X+N" supply chain system,the "work assignment model" that is closely connected with the government,and the "work assignment model" that can realize flexible production.Handle System".Since then,Tsingtao Brewery’s resource allocation efficiency has been greatly improved with the help of Haier COSMOplat.From the perspective of financial indicators,Tsingtao Brewery has achieved a reduction in production costs,a reduction in expense ratios and an increase in product added value.Judging from other indicators,Tsingtao Brewery has shortened the delivery cycle of private customized orders and improved the capacity utilization rate of the factory.In terms of improvement path,Tsingtao Brewery has completed the integration of supply chain resources,the reuse of old equipment and the reengineering of production processes through the three-layer structure of Haier COSMOplat,and finally the key flexible production capacity has been improved.In short,the successful cooperation between Tsingtao Brewery and Haier COSMOplat will provide a standardized template for reference for the development and application of my country’s industrial Internet platform. |
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