Research On Financing Strategy And Optimization Of Gree Electric Appliances From The Perspective Of Enterprise Life Cycle

With the full implementation of the 14 th Five-Year Plan in China,in May 2015,the State Council deployed to promote the implementation of the manufacturing power strategy comprehensively,making the "Made in China 2025" plan of a program of action for the first decade of China’s implementation of the manufacturing power strategy.Both the deepening reform of manufacturing enterprises and the continuous optimization of industrial structure are inseparable from a large amount of financial support.Financing affects the development prospect of the company and the distribution efficiency of resources.Therefore,it is essential for the operation and development of enterprises to obtain a stable source of funds and effectively and fully raise the financing funds needed in the combination of production factors.The biggest obstacle faced by many companies in enterprise development is financing difficulties,and the financing strategy is the starting point of investigate the source of enterprise funds.The enterprise life cycle theory has witnessed the dynamic track of enterprise development,and enterprises can formulate different financing strategies according to the life cycle stage.Therefore,it is very important to choose a financing strategy that is unified with the enterprise development strategy.In December 1996,Zhuhai Gree Electric Appliance Co.,Ltd.was officially listed on the Shenzhen Stock Exchange.Through actively adapting to the development trend of China’s household appliance industry policies and continuous transformation and upgrading,it has become one of the few leading enterprises of household consumer goods in China.As a diversified and technology-based global industrial group,Gree’s mature and growing process has provided valuable experience for the development of other household appliance enterprises.Today,Gree Electric is still in the tide of reform and development.Whether its financing strategy can meet the development needs of different life cycle stages is worth discussing.Therefore,this thesis takes Gree Electric Appliance as the research object and takes the enterprise life cycle as the perspective to analyze the financing strategy in the business process from the initial stage to the mature stage.In the evaluation of the effect of its financing strategy,the combination of qualitative and quantitative methods is adopted,and the quantitative analysis is evaluated from the perspective of financing timeliness,scheme legitimacy and scale Appropriateness;From the aspect of quantitative analysis,this thesis evaluates the effectiveness of the financing strategy of Zhuhai Gree Electric Appliance Holding Co.,Ltd.in the initial stage,growth stage and mature stage from the three aspects of financing structure,financing cost and financing risk.Finally,combined with the enterprise life cycle characteristics of Gree Electric Appliance,its financing strategy is optimized accordingly.