Financial Analysis Of S Corporation Based On Harvard Analytical Framework

The implementation of the new "Industrial Structure Adjustment Guidance Catalogue(2019)" has eliminated the liquor industry from the restrictive industries.So far,the "tightening curse" that has restricted the development of liquor companies for 14 years has been lifted,and liquor has become a unique consumer industry in my country.,After experiencing the development period of the "Golden Decade",there has been a period of downturn,but it has recovered recently.As an important part of the national economy,liquor companies often ignore the role of non-financial information when conducting financial analysis on themselves.The Harvard analysis framework introduces non-financial factors and prospect forecasts.Favored by financial workers,they use this method to discuss the financial situation of various industries and at the same time improve the original framework.This thesis selects S Company,a representative enterprise in the liquor industry,as the research object,and uses the Harvard analysis framework to conduct a comprehensive analysis of the financial status of S Company from 2016 to 2020.On the basis of introducing the research background,domestic and foreign research status and related theories,this thesis expounds the current situation of S company’s financial analysis and points out the necessity of using the Harvard analysis framework for comprehensive analysis.The financial analysis of the S company is carried out in one dimension.Among them,the company’s strategy is discussed with the help of PEST model,Porter’s five forces model and SWOT analysis;the company’s overall situation is understood from three aspects: balance sheet,cash flow statement and income statement;debt repayment,profit,operation and development are discussed.Four categories of indicators of ability to see the specific situation of the company;to predict the future from the liquor industry and the development trend of S company itself.Through the analysis of the above four dimensions,it is found that the financial situation of S company has improved from 2016 to2020,but there are still some problems,such as not making full use of the company’s strategic resources,low proportion of high-end talents,high marketing and promotion expenses,coping with sudden In order to further improve the construction of the financial system of S company,it can make up for the shortcomings by taking advantage of the parent company’s channel advantages,increasing investment in talent training,rationally allocating marketing expenses,and establishing a mechanism for responding to emergencies.The research of this thesis provides S company with more in-depth analysis results,which avoids the simple mechanization of traditional financial analysis and promotes the improvement of the company’s financial situation,helps the company’s sustainable and stable development,and provides a reference for the development of the liquor industry.