Research On BNB’s Internet Marketing Strategy Of Personal Finance Business

Network operation is an important part of the current financial innovation and development,and it is also a new breakthrough direction for the bank’s personal wealth management business.In essence,network operation can help commercial banks reduce transaction costs,improve financing efficiency,and more effectively reach the bank’s target customers,and even reach more customers in batches,and more efficiently allocate various financial resources for customers.In the face of the rapid development of financial globalization,the emergence of international financial innovation business and the serious lag of China’s financial innovation business,it has become a very urgent issue to conduct a comprehensive and systematic study of the financial innovation business of city commercial banks.Many domestic city commercial banks have gradually begun to explore their own transformation and development paths.Taking BN Bank,a representative of a domestic city commercial bank,as an example,in recent years,it has begun to explore network business strategies and integrate this into daily business activities.As a representative of city commercial banks,financial innovation,especially network operation,has brought new performance breakthroughs to it.Based on the above background,this paper introduces the relevant basic theories of marketing management,including 7Ps,STP and other marketing theories,and further analyzes the impact of business strategies based on network operation on the current and future development of BN Bank.This paper mainly studies the content and methods of BN Bank in the current network operation,the network operation strategy of personal banking business is the hot spot and direction of BN Bank’s current financial innovation,and its operating content system includes the integration of online and offline,the integration of business platform and management team,and the integration of content management and multimedia platform.Aiming at the network operation practice of BN Bank’s personal banking business,this paper analyzes the actual impact on the development of enterprises,the reasons for its gains and losses in the daily operation of Ningbo,and puts forward some suggestions to guide its further development.Combined with the above analysis and according to the current financial environment,this paper studies the impact of network business strategy on the corporate performance of BN Bank,and puts forward some countermeasures and suggestions for banks in innovating network business strategy.