Research On Financial Performance Evaluation Of Smart Retail Business Model Of Company A

After entering the 21st century,e-commerce has sprung up.With the advantages of human resources,rent and other operating costs,e-commerce has suffered an unprecedented impact on the traditional retail industry.The sales volume of the traditional retail industry has been declining,and even the tide of closing stores has appeared all over the country.A series of new terms beginning with "wisdom" such as smart retail,smart bus and smart medical care began to emerge.China’s retail industry is in a critical transition period.Pure online or offline operation cannot gain a firm foothold in the current market.In order to adapt to the times,the traditional retail industry began to reform the business model,change the traditional retail business model and move towards smart retail.However,it is still unknown whether the transformation can bring better effects to the enterprise.Therefore,taking company a,which is a representative of the department store retail industry,as an example,this thesis analyzes its financial performance changes before and after the transformation of the smart retail business model to see whether the transformation has improved the business performance of the enterprise.Firstly,using the comparative research method of Chinese and foreign literature,this thesis focuses on the research of domestic and foreign experts and scholars on smart retail business model,financial performance evaluation and the impact of smart retail business model on enterprise financial performance;Then,it describes the concept,characteristics and constituent elements of smart retail business model,the meaning and evaluation methods of financial performance,and expounds the relevant theories of financial performance used in this thesis;Then it introduces the basic situation,transformation motivation and transformation measures of company a,as well as the nine elements of the transformation of smart retail business model of company A;Using the efficacy coefficient method to build the financial performance evaluation index system of company a,calculate the financial performance evaluation index coefficient of company a and the financial performance evaluation index coefficient of enterprises of the same scale as company a,analyze the financial performance of company a from four aspects of profitability,solvency,operation ability and growth ability,and draw the conclusion that the smart retail business model improves the financial performance of company a through horizontal and vertical comparison;Finally,according to the above analysis,this thesis puts forward the problems of excessive cost,low utilization efficiency of monetary funds and imperfect online platform in the transformation process of company a,and puts forward optimization suggestions on strengthening cost control,improving capital utilization efficiency and improving online platform.It is hoped that through this research,it can provide some reference for the benign development of company a in the future to a certain extent,and hope to play a certain reference role for other similar enterprises in the same industry.