Research On The Application Of Artificial Intelligence In Advertising Companies

This paper mainly studies "the application of artificial intelligence in advertising companies".Firstly,it introduces the research background that the state vigorously promotes the development of artificial intelligence,artificial intelligence is sweeping into traditional industries,and the advertising industry as a traditional industry is also affected by artificial intelligence.Artificial intelligence,as an emerging technology,plays an important role in the advertising industry,which leads to three purposes of advertising companies’ application of artificial intelligence:assisting advertisers in marketing decision-making,leading consumers to realize demand,and promoting the innovative development of advertising companies.Through the understanding of artificial intelligence technology and traditional advertising business,this paper deeply studies the application of artificial intelligence in all links of advertising business,especially the use of intelligent recommendation system to guide advertisers to put brand advertisements at the most appropriate subway stations,and comes to the conclusion that artificial intelligence can promote the development of advertising companies,which can provide suggestions for the managers of advertising companies,In order to attract more advertisers to buy advertising services and improve the management level of the company,it has great reference value for further enhancing the role of artificial intelligence in advertising companies.The research methods mainly use literature research method,case analysis method and supervised learning method.According to the literature at home and abroad,the application scale of artificial intelligence in the advertising industry is continuously expanding,and there are successful cases of artificial intelligence application at each node of the advertising business process.Due to the relevance of technology and the difficulty of implementation,artificial intelligence was first applied experimentally in the Internet advertising industry,and then extended to the whole Internet advertising industry.With the development of science and technology,at present,artificial intelligence is spreading to the traditional outdoor advertising industry.In the future,more and more advertising companies will adopt artificial intelligence to enable advertising business.Aiming at the application of artificial intelligence in advertising industry,especially in specific advertising companies,this paper makes a comprehensive analysis and modeling,and gives the solution.Through the research,it is found that artificial intelligence has broad application prospects in advertising companies:in Internet advertising companies,it can quickly realize the intelligent operation of the whole business process;Traditional outdoor advertising companies can first use artificial intelligence independently in some business nodes.After the digital transformation of the existing static media form,they can also realize the intelligent operation of the whole business process.In addition,from the perspective of enterprise management:artificial intelligence can not only optimize the management process of advertising companies,reduce management costs and improve work efficiency;Advertising companies can also use artificial intelligence algorithm model to predict the business data of the company,such as total sales,for reference when formulating future performance indicators.Therefore,the application of artificial intelligence in advertising companies can improve the work efficiency of employees,reduce the operation and management cost of the company,enhance the brand awareness of the company and enhance the external competitiveness of the company.