Research On Internet Insurance Precision Marketing Strategy Based On Data Center Station

As people’s cognition and demand for commercial insurance begin to increase gradually,and at the same time,with the rapid penetration of Internet technology in the commercial insurance industry,the commercial insurance industry has also encountered new development opportunities.With the continuous integration of traditional insurance and big data technology,Internet insurance has developed rapidly,Internet insurance companies and relevant institutions have sprung up rapidly,and various insurance products have been continuously innovated,which is more appropriate to the needs of post-80s and post-90s new consumers.Various Internet insurance platforms are gradually emerging.The enterprise layout of the main nodes of the insurance industry chain has begun to emerge in the market.The positioning and entry points of each enterprise are different,from the traditional insurance company and the third-party sales agent platform to the product direct sales platform and scene traffic platform;The enterprise layout map of Internet insurance began to enrich and diversify rapidly.This paper makes a comprehensive analysis of Internet insurance precision marketing by using the methods of case analysis,literature and qualitative analysis;Firstly,it analyzes the current situation of the Internet insurance industry by pest,and deeply studies the excellent data medium and Taiwan precision marketing application cases of other industries;Combined with the current situation of the insurance industry,the implementable landing scheme is given.At the same time,the paper makes an in-depth analysis of precision marketing and data platform construction by quoting classic private marketing cases such as easy financing and perfect diary.From the precise stratification of users to the precise marketing strategy,we have explored from different angles.By comparing the beauty industry with the Internet insurance industry,we highlight the characteristics and advantages of precise marketing.Provide factual reference for data center construction and precision marketing,so as to provide strong support for the further development of commercial insurance.In the application of the research results,this paper also details the background of the specific project,the project implementation scheme,the project value and the specific strategy of the project implementation.It expresses the fine customer stratification strategy based on the data center,and the precision marketing strategy with the customer life cycle as the core.Through closed-loop project management and implementation,it provides strategic support with high feasibility,obvious landing effect and relatively controllable cost for enterprises of traditional insurance companies.Finally,in the prospect of industry development,it expresses the importance of precision marketing and its important role and positioning in the next stage.The research significance of this paper is that under the background of the rapid growth of Internet users and the increasing maturity of Internet insurance,enabling enterprises to establish an accurate marketing service system for public and private domain traffic based on user portrait data,behavior data and transaction data,improve user service experience and clue conversion rate,and build an efficient traffic realization mode.