Research On The Identification And Control Of Cash Flow Risks Of Sunac Chin

In the context of continuous reform of real estate policies,real estate enterprises are facing more and more unstable factors,and the risks faced by enterprises are becoming more and more complex.Due to the large amount of capital invested in the real estate industry and the long development time,the capital chain of real estate enterprises is prone to be in an unstable state,and if it is not properly managed,it will generate cash flow risks and affect the normal operation of enterprises.Since 2016,China has successively introduced a series of macro-control policies for the real estate industry,such as "housing is not speculation" and "three red lines",strictly controlling the "destocking" and "deleveraging" of real estate enterprises,pointing out the direction for the healthy development of real estate enterprises.Enterprise cash flow to a certain extent determines the ability of corporate profit and development,in the real estate enterprises are busy reducing debt,many enterprises because of the weakening of financing capacity,there is a problem of insufficient circulation of corporate funds,and even enterprises because of the rupture of the capital chain bankruptcy,how to avoid cash flow risk,has become an urgent problem in the real estate industry.Therefore,from the perspective of preventing and controlling enterprise cash flow risks,figuring out how to effectively identify and control cash flow risks is the top priority for real estate enterprises to carry out risk management.This paper selects Sunac China as the case study object,adopts the literature analysis method and case analysis method,combines the existing theoretical results of cash flow risk research and the data of Sunac China case enterprises,and identifies,evaluates and analyzes the causes of Sunac China’s cash flow risk based on the F-score model analysis method and analytic hierarchy method,so as to put forward targeted countermeasures to control cash flow risk,hoping to play a certain role in promoting the research on cash flow risk of real estate enterprises in China.