Research On The Strategy Of Improving L Company’s Servitization

The homogeneity of IT equipment products such as servers is very high,the profit space of products is getting smaller and smaller,the competition between manufacturers is becoming more intense,and the internal friction between equipment manufacturers is becoming increasingly prominent.IT equipment manufacturing enterprises should be committed to bringing more value to customers.Service-based transformation is an irresistible trend and an inevitable choice for development.The state also strongly supports the service-oriented innovation of manufacturing enterprises.The "Made in China 2025"specifies that China’s manufacturing enterprises should shift from production-oriented manufacturing to service-oriented manufacturing,and the"Recommendations" of the Fifth Plenary Session of the 19th Central Committee also clearly proposes the development of service-oriented manufacturing.In the new era,users not only attach importance to products,but also put forward higher requirements for services.Service has gradually become an important weapon for enterprises to maintain customers,enhance stickiness and increase revenue.D Company,a traditional IT equipment manufacturing enterprise,urgently needs to improve its service maturity.This paper builds an evaluation system based on the maturity scale,and evaluates the service maturity of D Company from the four dimensions of service input,service strategy,service innovation and service output,and finds that these four dimensions have significant problems.For example,the "service scope","technology intensity","customer stickiness","service organization","innovative data platform","innovative solutions" and other aspects of D Company still have some room for improvement.According to this result,we interviewed the strategy makers,service providers and product users of D Company to understand the reasons for the problems in the maturity of D Company’s service.Based on the actual situation of D Company,from the perspective of service-oriented logic,we proposed to increase the input of technical force on the service side,optimize the organizational structure,optimize the structure of middle and back office personnel,build the information circulation chain,and enhance the importance of service strategy,and from the perspective of resources,systems Technical and other aspects put forward safeguard measures.This paper describes the existing service maturity of D Company.By consulting the existing theoretical results,based on the four dimensions of service maturity of manufacturing enterprises,and combining with the actual situation of D Company,it proposes a service improvement plan for D Company.The research conclusion of this paper enriches the relevant theories of the service maturity of traditional large IT equipment manufacturing enterprises,provides a reference for D Company’s service strategy,and can also play a reference role for similar enterprises.However,due to the uniqueness of the research object D Company,the research results of this paper have limitations,and other enterprises at the same stage of development can refer selectively.