Reserach On The Optimization Of The Profit Model Of Suning Tesco Under The New Retail Mode

As the main channel of daily consumption,retail has a large market share in the circulation of goods.With the further implementation of the "Internet+" strategy and the deep penetration of the Internet,the rapid development of the e-commerce industry has adversely affected the market share of the retail industry,making the original profit model no longer adapt to the development of the times,and the transformation of the profit model under the new retail business model has emerged.The profit model has become a key indicator to judge the business results of enterprises,and the optimization of the profit model to adapt to the development of the times has become the most important issue,how to optimize and upgrade the profit model to adapt to the development of the times in the context of new retail has become the core issue.In order to help the retail industry solve the problem of profit model optimization under the new retailing business model and promote the healthy and stable development of the retail industry,this paper studies the profit model of Suning.com under the new retailing business model and provides directions for the new retailing transformation of the retail industry.By reviewing the literature on the new retailing business model,profit model and the relationship between the new retailing business model and profit model,we have a clear understanding of the basic theories and the current status of domestic and international research.By combining the theories of new retail wheel theory,value chain theory and customer value theory,we analyze the overview and development history of the profit model of Suning Tesco under the new retail mode,the motivation of the transformation of the new retail mode,and the profit model of Suning Tesco from the perspective of five components:profit object,profit point,profit source,profit lever and profit barrier.A comparative analysis of Suning Tesco’s profitability,operating capacity,solvency,and development capacity was conducted using the comparative analysis method,and a DuPont financial analysis system based on the chain substitution method was introduced to determine the impact of each factor on the return on net assets.We also introduced the DuPont financial analysis system to determine the impact of each factor on the return on net assets.We concluded that the new retail transformation is an inevitable trend,the five elements of the profit model are not organically integrated,and the profit model of Suning Tesco has not achieved positive effects in the past three years.Based on the trend of the indicators in the past years,we propose measures for the industry and the case subjects,such as accurate image of customer groups,entering the fresh food field,opening smart stores,reducing costs and optimizing publicity,and increasing R&D and bargaining efforts to promote further optimization and improvement of Suning.com’s profitability model under the new retail mode.