R&D,Accounting Information Transparency And Cost Stickiness

Cost is the lifeblood of enterprise development.Cost management is the key means for enterprises to cope with market competition.Strengthening production and operation management is the focus of enterprise managers and stakeholders.Effective cost management can not only save resources and improve profitability,but also help implement the cost leadership strategy and gain price advantages.With the deepening of the research,people increasingly realize that compared with the change range of the cost when the business volume decreases,the change range of the cost is larger when the business volume increases,that is,the asymmetric change between the cost and the business volume,which is named "stickiness" by the academic circle.Cost stickiness breaks the conventional constitutive theory of symmetry between cost and volume changes.It is very important to study whether cost stickiness exists and its influencing factors for Chinese listed companies to improve performance,improve cost management system and promote economic benefit growth.R&D can better reflect the innovation ability of an enterprise.Only when an enterprise truly has the core competitive strength can it win the top spot in the market competition.Therefore,starting from R&D to explore the influence of innovation activities that can guide the development and progress of an enterprison on the cost stickiness.At the same time,accounting information transparency as a moderating variable,investigate its regulating effect between R&D and cost stickiness,in order to explore how to reduce the cost stickiness and maximise the efficiency of innovation.Analyzing previous research results,the research of domestic and foreign scholars on cost stickiness is reviewed.The theories of technological innovation,managers’ optimistic expectations,opportunism and information asymmetry are used as the basis.The data of A-share listed companies from 2012 to 2021 is selected for this research,and Anderson and modified Jones model are used for empirical analysis to test the correlation between R&D,accounting information transparency and cost stickiness.The results show that: firstly,the cost stickiness exists in the listed companies;secondly,R&D has a positive effect on cost stickiness;finally,the transparency of accounting information does play a moderating role in the process of the impact of R&D on cost stickiness,and the higher the transparency of accounting information,the more weakened the promoting role of R&D on cost stickiness.In addition,the enterprise life cycle is introduced for further research.The research shows that when accounting information transparency is low,the R&D of enterprises in mature stage has a stronger promoting effect on cost stickiness than that of enterprises in growth stage.Lastly,on the basis of the research conclusions,some suggestions are put forward for enterprises.The listed enterprises in Chinese should face up to the existence of cost stickiness,neither sit idly by nor blindly suppress it.Meanwhile,enterprises should improve their own innovation efficiency and accounting information transparency,establish a sound internal control system and governance mechanism,and improve the efficiency of resource allocation.As far as possible to ease the cost stickiness in the process of R&D,to achieve long-term development.