The Research On Securities Firms’ Wealth Management And Transition Mode Under The Pilot Of Fund Investment

Based on China’s macro-control and rapid economic development,the wealth management market has grown rapidly in recent years,and the disposable income of residents has continued to rise,while the wealth allocation structure has shifted from real estate to financial assets.With the implementation of the new regulations on asset management,the capital risk preference structure of retail customers have been differentiated,and the equity investment is growing.Otherwise,the research ability and product creation ability of securities companies that have become prominent recently,which is showing a strong characteristic competitive advantage.As a result,number of new transformation formats have emerged.The introduction of the fund investment advisory pilot policy has pointed out the transformation direction for the wealth management business of securities companies,which laid a foundation for transformation with asset allocation as the core,and wealth management has moved from the "seller" era to the "buyer" era.This paper sorts out the development stages of foreign wealth management business and the development models of different financial institutions by summarizing the relevant temperatures at home and abroad.At the same time,combined with the promotion of fund investment business in our country,this paper summarizes the situation and problems of fund investment business development of securities companies.Then,according to the different stages of fund investment business development,we divide our country’s securities companies into three types,and elects two typical cases of each type to analyze its wealth management measures in detail.On this basis,it sums up the securities industry’s wealth management practices and common problems.Relying on the successful"1+3+2" wealth management development model of international investment banks,this paper constructs"Customer-centered" as the core,with product power,service power and channel power as the three major driving forces,and the concrete path of the transformation of wealth management which is guaranteed by organizational synergy and scientific and technological empowerment.Based on the above research,this paper puts forward three ideas that the transformation of wealth management of securities firms should grasp the opportunities of fund investment business,and establish their own brand characteristics and pay attention to the promotion of organizational coordination.Finally,it provides reference for securities firms that have started fund investment business or are applying for fund investment business.