Research On Promotion Strategy Optimization Of Amino Acid Daily Chemical Products Of X Company

In recent years,the domestic consumer market of daily chemicals has developed rapidly,and the brand concentration is getting higher and higher.With the development of China’s social economy.Chinese consumers have more and more money in their pockets,and their requirements for daily chemical products are getting higher and higher,constantly demanding quality,environmental protection and safety.Recognizing the current market situation and difficult development trend of daily chemical products in China,X Company launched its daily chemical products with amino acid brand in 2015.On the basis of emphasizing safety.X Company improved and improved consumers’ habits and revitalized national brands.With the help of marketing theory,interview outline and questionnaire survey,this paper selects X Company’s promotion strategy of amino acid daily chemicals for research,and finds that X Company has some problems in business promotion,service awareness of promoters,promotion creativity and new media promotion,and then knows that X Company lacks professional marketing team,the promotion team is not perfect,ignores market orientation and pays insufficient attention to new media marketing.Aiming at the problem,this paper puts forward that the promotion of amino acid daily chemicals in X company needs to define the promotion position and optimize the business promotion;Strengthen sales promotion training and enhance the cooperation of members in all aspects of sales promotion;Strengthen the promotion creativity and increase the attraction of promotion;Suggestions on the promotion strategy optimization,such as strengthening new media promotion and keeping pace with the times.Make the safeguard measures for the implementation of the amino acid promotion strategy of X Company,effectively optimize the promotion strategy of amino acid daily chemicals of X Company,find a breakthrough for the sales of amino acid products of X Company,realize brand promotion and sales growth,and promote the healthy and rapid development of enterprises.Through research,this paper concludes that the promotion strategy optimization of amino acid daily chemical products in X company has a positive impact on strengthening internal control.perfecting marketing team,and enhancing product sales and brand influence.The promotion strategy optimization of amino acid daily chemical products has a positive impact on the promotion of local daily chemical products,which provides a reference for the promotion strategy research of local enterprises.