Research On Audit Risk And Prevention Of Retail Enterprises Under "New Retail Model"

As a link between producers and consumers,retail industry has always played an important role in the national economy.Promoting the healthy development of retail industry is of great significance to stimulate domestic demand and production.In recent years,China’s traditional physical retail industry has difficulty in making profits and needs to be transformed urgently;At the same time,the growth of online retail is also weak,and the development has entered a bottleneck period.In this case,the "new retail model" integrating online,offline channels and supporting services came into being,and more and more retailers began to transform to the new retail model.At the same time,the State Council has repeatedly issued relevant opinions to encourage traditional retail enterprises to transform to a new retail model."New retail" has become the socially recognized future development direction of retail industry.The transformation of retail enterprises to the new retail model will lead to changes in their business environment,business activities,internal control and other factors to a certain extent.For auditors,it means that they need to reconsider the audit risks existing in the auditee and improve the audit work.However,at present,there is little literature to explore the specific audit risks of enterprises under the new retail model and how certified public accountants should deal with them.Based on modern risk oriented audit theory,through literature research,interview and case analysis,this paper first analyzes the possible audit risks of retail enterprises under the new retail model from the macro level,including high overall business risk,high risk of collusion and fraud,high risk of internal control,high inherent risk in some fields Backward audit means and lack of compound talents;Then,taking the domestic leading retailer Y enterprise as the research object,this paper analyzes the specific audit risks after the transformation from traditional retailers to new retail model from the micro level;Finally,based on the above analysis conclusions,this paper tentatively puts forward preventive measures,including improving risk assessment methods,implementing specific audit procedures,innovating audit evidence acquisition methods,improving audit technology and audit team,etc.On the one hand,the research of this paper can enrich the audit risk theory related to the new retail model and make the existing theory better fit the practical work;On the other hand,it can provide reference for audit practitioners,help them improve audit efficiency and effectively control audit risks when carrying out audit business of new retail enterprises,and give better play to the supervision role of audit work,so as to help the healthy and orderly development of China’s retail industry.