The Impact Of Digital Transformation On The Internationalization Of Enterprises

Currently,the rapid development of China’s digital economy has become an important driving force for economic increase and played an important role for enterprises to reduce costs,improve efficiency,and carry out strategic reforms.The continuous iteration and update of emerging technologies such as the internet,artificial intelligence,big data,and cloud computing,are promoting the development of the digital economy,and leading to disruptive changes in many enterprises.These companies have adopted digital transformation strategies,injecting funds and knowledge capital into their business systems and management platforms to achieve significant information technology changes.As a major component of the "dual circulation" strategy,international expansion is a new driving force for China’s economic growth.For enterprises,international expansion can not only enhance their international competitiveness but also expand their markets and resources,reduce their dependence on the domestic market,and decrease market risks and operating costs.Therefore,digital transformation and international expansion are both important directions for enterprise development.However,there is still insufficient research on the impact of digital transformation on the degree of internationalization of enterprises.The academic community still has doubts about the"digital paradox",and the impact of digitalization on enterprises still needs to be fully discussed,and the influencing path needs to be further explored.Based on this background,this paper explores the impact of digital transformation on the breadth and depth of enterprise internationalization and studies the possible moderating effect of executives’ international experience.The aim is to provide theoretical and practical support for the digitalization and internationalization development of enterprises.This paper uses literature review and empirical as research methods to integrate digital transformation,international breadth,international depth,and executive international experience into a theoretical model.We use Chinese A-share listed companies from 2010 to 2020 as samples to explore the effect of digital transformation on the breadth and depth of enterprise internationalization in the context of the digital economy,and examine the moderating effect of executive international experience.The results show that digital transformation has a positive promotion effect on the expansion of enterprise international breadth,but it has an inhibitory effect on the expansion of enterprise international depth.Executive international experience promotes the development of digital transformation for expanding international breadth,while it enhances the negative impact of digital transformation on enterprise international depth.This study aims to provide theoretical support for improving the efficiency of digital transformation and expanding internationalization for enterprises,as well as reference for the country’s digital economic development strategy.The following suggestions are proposed:in the aspect of government,the authority should first formulate relevant policies to support enterprise digital transformation,such as tax,government subsidies,and talent introduction,to solve the problems that may be encountered in enterprise digital transformation.Second,the government should strengthen and improve information technology construction,update and iterate existing infrastructure based on new-generation digital communication technology,and provide hardware conditions for enterprise digital transformation.Finally,the government should provide certain support for the digital transformation of small and medium-sized enterprises.In the aspect of company,firstly,enterprises should enhance their awareness of digital transformation and continuously promote the process of enterprise digital transformation.Secondly,enterprises should flexibly use digital technology to effectively allocate existing resources.The reconfiguration of existing resources can improve the efficiency of resource utilization and reduce waste.In addition,the digital transformation of enterprises should be based on their own characteristics,promote deep integration of internal enterprises and digital technology through increased investment in digital resources,and maximize the advantages of enterprises.