Research On The Influencing Factors And Development Strategies Of Wenchuan County's Tourism Industr

The 14 th Five-year Period is the key period for China to move towards socialist modernization,and also the golden period for accelerating the development and transformation of tourism industry.With the increasing influence and scale of tourism,tourism industry economy in minority areas emerged at the historic moment,which has made great contributions to the economic development and urban and rural construction in minority areas.Based on the domestic and foreign research on tourism industry development as well as the influence factors,in wenchuan county,aba prefecture as the research object,the integrated use of system theory,industrial association theory and industrial structure theory analysis of wenchuan county tourism industry development present situation,through the development status of wenchuan county,and the combination of porter diamond model to build tourism industry influence factors evaluation system,The paper evaluates and analyzes the correlation degree of influencing factors of tourism industry in Wenchuan county by using grey correlation analysis method,analyzes the reasons and problems of the correlation degree,and discusses its development strategies.The following conclusions are drawn: First,the government support three secondary indexes,the level of demand,and shopping industry the most closely associated with tourism industry development,shows that wenchuan county government in both the political and financial support have played a strong role,wenchuan county,economic level,the residents’ consumption capacity and tourist attraction,Secondly,there is a strong correlation between human resources,tourism resources,posts and telecommunications and the tourism industry in Wenchuan County,and the degree of mutual influence is in the middle,which indicates that the overall quality of talents in tourism-related industries,the endowment of tourism industry and marketing mode also play a large role in the tourism industry,but there is still no improvement.Furthermore,traffic,travel agency and tourism reception have a strong correlation with the tourism industry,but the impact is small,which shows that there are still big problems and challenges in the improvement of tourism transportation infrastructure in Wenchuan County,travel agency,star hotel and other service industries.This paper summarizes the problems existing in Wenchuan county,and puts forward the following strategies: promoting the development of "tourism +" diversified industries;Upgrade the infrastructure construction level;Increase the effective supply of services;Promote the overall marketing of tourism industry;Increase the absorption and cultivation of tourism talents and other strategies.