A Study Of Influence Of Tourism Situational Awareness On Tourists’ Subjective Well-being

Tourism is a people’s livelihood-oriented industry related to national welfare and personal quality of life.The original intention of tourists to participate in tourism activities is to find and harvest happiness.At present,the development of tourism industry has entered the stage of happiness orientation.With the change of the main social contradictions in China,the role of tourism in ‘serving the people,enriching the people,benefiting the people and making people enjoyable’ has become increasingly prominent.The tourism industry in the fourteenth five-year period will enter the fast lane of the rapid development of the happiness industry.In addition,the rapid development of experience economy makes the situational characteristics of tourism consumption activities increasingly prominent.The construction of new scenes of culture-tourism is more in line with the main trend of culture-tourism integration in the era of experience economy,which helps to create an extremely experienced tourism space and expand the situational experience of tourists.Therefore,in this context,in order to further study the situational characteristics of tourism consumption and the relationship between tourism consumption situation and subjective well-being,this study mainly puts forward two questions: First,what is the generation and construction mechanism of tourism situation? Second,what is the influential path between tourism situation,emotional experience and subjective well-being?In order to answer the first question,this paper firstly reviews the conceptual connotation,main modes,constitution dimension and empirical researches of consumption situation,tourism situation,emotional experience and subjective well-being.Under the guidance of situational cognition theory,environment-behavioral relationship theory and appraisal theory of emotion,this paper identifies three main dimensions of tourism situation: tourism time situation,tourism space situation and tourism interactive situation.Then,based on the three-stage theory of tourists’ expected experience,on-site experience and recall experience,the cognitive and structural model of tourism situation is constructed.To answer the second question,this paper firstly constructs a research model with tourism situation as independent variable,emotional experience as mediator variable and subjective well-being as dependent variable under the guidance of the cognitive and structural model of tourism situation and puts forward relevant research hypothesis.Secondly,384 formal questionnaires were analyzed by mathematical statistics analysis method.The main conclusions are as follows:First,tourism situation affects tourists’ subjective well-being.Tourism time situation has a significant positive impact on tourists’ subjective well-being;tourism space situation has a significant positive impact on tourists’ subjective well-being;tourism interactive situation has a significant impact on tourists’ subjective well-being.Secondly,emotional experience plays a mediating role between tourism situation and tourists’ subjective well-being.Pleasure,arousal and dominance play a mediating role between tourism time situation and tourists’ subjective well-being;pleasure,arousal and dominance play a mediating role between tourism space situation and tourists’ subjective well-being;arousal and dominance play a mediating role between tourism interactive situation and tourists’ subjective well-being;pleasure does not have a mediating effect between tourism interactive situation and tourists’ subjective well-being.Third,tourism situation affects emotional experience.Tourism time situation has a significant positive impact on pleasure,arousal and dominance;tourism space situation merely has a significant positive impact on pleasure;tourism interactive situation has a significant positive impact on pleasure,arousal and dominance.Fourth,emotional experience affects subjective well-being.Pleasure has no significant positive effect on subjective well-being of tourists;arousal has a significant positive impact on tourists’ subjective well-being;dominance has a significant positive impact on tourists’ subjective well-being.This study clarified the situational characteristics of tourism consumption;confirmed that tourism situational awareness can improve the subjective well-being of tourists;the mediating effect of emotional experience between tourism situational awareness and subjective well-being was verified.The research conclusion is not only helpful to construct the happiness industry,but also helps to improve people’s happiness and build a happy tourism destination.On this basis,this paper mainly puts forward countermeasures and suggestions from four aspects: creating scientific tourism time situation,creating comfortable tourism space situation,creating appropriate tourism interactive situation,and comprehensively enhancing the happiness experience of tourists.