Research On Communication Strategy In Real Estate A Construction Project Management

Real estate construction projects are comprehensive projects integrating various economic activities such as development,construction,and decoration,in which a large amount of capital and social resources are gathered.In recent years,under the "houses are for the living,not for speculation" environment reiterated by the central government,the aura of financialization of real estate has gradually receded,and the attributes of living and livelihood have gradually returned.Entering the "black iron era," the core of maintaining the operational effectiveness and market competitiveness of real estate enterprises lies in ensuring the high quality and efficiency of new construction projects,and one of the key factors to ensuring high quality and efficiency is to improve project communication management.In the actual process,the high complexity of real estate projects determines that there are many parties involved,and it is difficult to coordinate interests and communicate.This paper takes this as a research entry,analyzes the causes of the impact,and explores coping strategies of great practical significance.This thesis takes the real estate A construction project in my living city as the research object,and on the basis of summarizing the current situation of domestic and foreign research,using the empirical analysis method,quantitative analysis method,and other research methods,and using the information communication theory,project communication management theory and real estate construction-related theory as the theoretical basis,it elaborates the current situation and the shortcomings of the communication management of the real estate A construction project.Through the general summary,its shortcomings can be divided into three main areas:communication subject-related problems,channel-related problems,and content-related problems.In order to investigate the causes of communication management problems in this project,this paper constructs hypotheses on communication subjects,communication channels,and communication contents,collects data through questionnaire research,verifies the analysis with a structural equation model,proves that the three have positive and significant effects on communication quality,and clarifies that the main factors affecting communication management in real estate A project include:understanding bias of communication parties,difficult coordination of project stakeholders,complicated communication channels,communication skills and tools,communication information disclosure and weak communication plan.In view of the above influencing factors,combined with the actual real estate company,it proposes corresponding response strategies such as improving communication ability,establishing communication incentive mechanisms,optimizing communication channels,improving technical communication support,establishing a communication information disclosure platform,and formulating communication plan.The research results obtained through the study can provide some practical guidance for real estate A construction projects and provide some countermeasures for similar projects for reference and reference to effectively improve the effectiveness of project communication management.