Research On Financing Strategy Optimization Of Private Enterprises

The favorable policy environment and great development opportunities brought by the reform and opening up have effectively promoted the rapid development of private enterprises in China.With the continuous development of private enterprises,the financing problem is becoming more and more prominent,more and more attention from all walks of life and the majority of scholars.How to make a more effective financing strategy,how to ease the pressure of financing,how to reduce the financial cost to the greatest extent,and simultaneously manage and control the operating and financial risks,this is the core problem that enterprises need to face in the process of scale expansion and value maximization,and it is also a difficult problem that needs to be solved by the academic circle.In this context,this thesis takes ZB Company as the research object,and helps ZB company improve its financing ability and solve financing problems by studying its financing activities and financing strategies.ZB company’s main business is very extensive,covering veterinary medicine feed,pig products,meat processing and other production and sales activities,but also engaged in breeding technology services,forming a large-scale transnational industrial chain.In recent years,with pig breeding as the starting point,enterprises have promoted the upstream and downstream development of the industry.The overall scale has expanded rapidly and the development prospect is good.But at the same time,enterprises in financing work presented the narrow channel,structural imbalances and other practical problems,The present financing strategy is obviously unable to meet the actual needs of capital,once the capital is tight or seriously lacking,it will restrict the long-term development of enterprises.Therefore,in front of the most core issues,is to improve the effectiveness of financing strategy,scientific,ease the company’s financial pressure,control of financial risk is imminent.By collecting,sorting and analyzing the ZB company related information,first,to understand the general situation of the group’s development,organizational structure,as well as the status quo of finance,management,and other aspects,combing the financing strategy at this stage,combined with the actual enterprise,to carry out multi-dimensional analysis,understand the deficiencies in the financing strategy,and to deal with the strategy and problems of classification,at the same time,combined with the enterprise actual situation analysis of the problems existing in the financing strategy,including financing strategy for radical,short-term liabilities ratio is too high,non-current liabilities ratio is low,the narrow financing channel,The financing products are simple,the financing structure is unreasonable,and the financing structure is unbalanced.Secondly,this thesis from two aspects of internal and external environment of ZB company financing strategy analysis and qualitative analysis,the factors which influence the macro external factors such as market competition environment was analyzed,and the strategic planning,business management and financial operation status quo of internal influence factors were studied,using the method of quantitative analysis at the same time,the Z-Score model analysis method,From the aspects of financing,investment and income early warning,the thesis comprehensively analyzes the early warning of debt default probability of the company,and evaluates the early warning and risk of financial risk.Based on the basic understanding and analysis of the enterprise,the author puts forward several suggestions to help it optimize its financing strategy,mainly including financing strategies to optimize the overall principle,the overall financing strategy adjustment,the transition from radical to moderate type,the development of relational credit,excavate potential internal financing,increase the financing channels,optimize financing product portfolio,and effect on the development of strategy after optimization and management goal has carried on the thorough analysis,to promote the company financing channels become more,capital structure more reasonable,down to a lower cost,capital species more abundant,and expect through the study in this thesis,the financing strategy,provide suggestions for private enterprises face the financing problem,brings to the private enterprise financing strategy optimization.