Research On The Influencing Factors And Mechanisms Of Competitiveness Of Industry-level Industrial Internet Platforms

The industrial Internet platform is an industrial cloud platform that faces the digital,networked and intelligent needs of the manufacturing industry,builds a service system based on massive data collection,aggregation and analysis,and supports the ubiquitous connection,flexible supply and efficient configuration of manufacturing resources.The industry-level industrial Internet platform is an important form of industrial Internet platform,an important carrier to serve the common needs of digital transformation in specific industries,provide digital transformation services for many enterprises in the industry,and promote the industry to achieve large-scale upgrading.The paper focuses on the influencing factors and mechanisms of the competitiveness of industry-level industrial Internet platforms,and carries out research work:Firstly,through the literature research method,the research status of industrial Internet platforms,platform competition and platform competitiveness at home and abroad is reviewed,as well as related analytical tools and their application in the field of competitiveness research.Secondly,the interview materials of enterprise users of industry platform enterprises in Zhejiang Province were sorted out and refined by using rooted theoretical research methods,and four key factors that had an impact on the competitiveness of the industry platform were finally obtained: platform technology level,platform market position,platform service level and platform product price.Third,through the theoretical modeling of cellular automata and computer simulation,the mechanism of influencing factors is analyzed,and the countermeasures and suggestions for enhancing the competitiveness of the platform and promoting the development of the platform are proposed from the perspective of platform enterprises and governments.Then,according to the research results,it is concluded that from the perspective of the role of individual influencing factors,due to the existence of mechanisms such as technical barriers and income increment mechanisms,the improvement of platform technology level has a positive impact on platform competitiveness;Due to the existence of mechanisms such as network externalities,positive feedback effects,and lock-in effects,the improvement of the platform’s market position and platform service level has a positive impact on the competitiveness of the platform,but the crowding effect between users will limit the extent of this impact;The increase in the price of platform products has a negative impact on the competitiveness of the platform.From the perspective of the comprehensive influence of the four influencing factors,the mechanism of action of each influencing factor is organically combined,so that the simultaneous improvement of the platform technology level,the initial user scale of the platform,the improvement of the platform service level,and the reduction of the price of platform products will be more conducive to the enhancement of the competitiveness of the platform;At the same time,it has a certain impact on the time and scale of competition to reach equilibrium,so that the total number of enterprise users going to the cloud is within a certain range,and more and more and faster to reach the market balance of platform products.Finally,the shortcomings and prospects of the research are proposed.The possible innovation points of the article are: First,using the rooted theoretical research method,the influencing factors of the competitiveness of the industry platform are systematically studied.Second,the competition model of the competitiveness of the industry platform based on the theory of cellular automata is established,and the mechanism and effect of the influencing factors are analyzed through simulation.Third,from the perspective of platform enterprises and governments,countermeasures and suggestions are put forward to enhance the competitiveness of industry platforms.