Research On Management Optimization Of Cashflow From Operations Of A Digital Exhibition Company

In recent years,the world situation has been turbulent,the Sino-US trade war has not ended,the anti-globalization trend has been shown up,populism has been on the rise,the new crown epidemic has repeatedly raged,and various risk events have been continuously superimposed,which has weakened the economic growth of countries around the world,and even suffered heavy losses.Under various uncertain circumstances,China’s economic growth rate has also entered a downward trend.More and more companies are beginning to actively expand their market share in pursuit of profitability and at the same time reconsider their own operating conditions and their ability to resist risks.After all,it is the last word that companies survive in a precarious environment.The failure of many companies is not because of their profitability problems,but because of the broken cash flow.In the cash flow management,the operating cash flow is inseparable from the operation management of the enterprise,so this article mainly focuses on the operating cash flow management optimization.This paper analyzes the problems in the cash flow management of company A’s operating activities and how to improve the net amount of the cash flow of operating activities around the four dimensions of working capital-accounts receivable,inventory,accounts payable and cash.The main contribution of this paper is to find out the problems and reasons hidden in the enterprise through data analysis of financial statements and interviews with middle and senior managers for enterprises combining innovative technologies with traditional industries and propose suggestions and solutions on how to improve the ratio of net cash flow from operating activities to profit on the premise of meeting their own operating characteristics and business needs.The research conclusion of this paper is helpful to improve the cash flow situation of company A’s operating activities and provides relevant case reference for the relevant companies as well.