Research On Service Marketing Optimization Of S Inspection,Testing,and Certification Company

Testing,Inspection,and Certification(TIC)is an important part of the National Quality Infrastructure(NQI),and the important security forces to promote global economic development and to ensure the safety of people’s livelihood and property.With the development of the society,the whole society is ceasing higher requirement for the quality of the product,the life health,production safety,and environmental protection,the testing technology and certification system are constantly optimized and improved,and the TIC market is expanding accordingly.S Company is a centuried third-party TIC institution and laboratory.It used to be a Class I scientific research institute of the Ministry of Machinery Industry,which has a long history in technical research,quality testing,industry service and standardized management of industrial automation instruments and system products.After over 60years’ construction and development,S Company has accumulated a number of highquality domestic and foreign customers,and is also constantly expanding its service boundaries.In recent years,the marketization reform of TIC industry has made new progress,the marketization allocation mechanism of inspection,testing and certification elements has become more perfect,the market vitality and competitiveness have been effectively improved,and the number of organizations of each inspection track has been rising rapidly.For S Company,it is both a challenge and an opportunity.With the changes of industry policies and systems,as well as the increase of business volume and customers,S Company should focus on technology and quality on one hand,and match its service level with the development of the company on the other hand,so as to stand out in the increasingly fierce competition in the industry.Taking S Company as the research object and 7Ps service marketing theory as the research foundation,the paper analyzes the exact situation and problems of the company’s service marketing.Based on the results of questionnaire survey and interview,it mainly analyzes product,price,promotion,personnel and process as the most concentrated problems.And finally put forward the optimization of S company’s service marketing level of the program measures and implementation guarantee.With the innovative service products which are more close to the market deman,more flexible price system,more variable means of promotion communication,more systematic staff training,and more detailed process management,it will lead to the improvement of customer service experience,and at the same time,the company will have a more stable and long-term development.