Development And Design Of Fang Xinlong’s Tourism Supporting Project Based On The Improvement Of Competitiveness

As the only manufacturing company in Yuntaishan International Scenic Area,Fang Xinlong Company deals in a variety of mining-related products.In recent years,the mineral product sales market has shrunk significantly,and the market demand has dropped rapidly.Although the company is close to a 5A-level scenic spot and covers an area of more than 200 acres,the effective use of the area is less than 50%,and the waste of resources such as land and workshops is serious;The expansion of the company’s industry involves decoration,transportation and other industries,but its development has not played a positive role in enhancing the competitiveness of the company.In order to seek longer-term development,the paper optimizes the design of the company’s operating resources and enhances the company’s competitiveness.The thesis first combines the specific conditions of the project and development environment,uses SWOT analysis method to analyze the other Xinlong Company,and formulates corresponding development strategies for future development based on the results of the analysis.Secondly,using the knowledge of project management,financial management,risk analysis,etc.,using the method of combining theory and practice,and through the estimation of the investment,operating income,total cost,etc.of this project,the other party’s Xinlong development project conducts financial capability analysis and evaluation This project has strong profitability and is financially feasible.Finally,through the fuzzy comprehensive evaluation method,the risk evaluation of this project is carried out,and it is concluded that it is at a lower risk level.Through research,the following results have been mainly achieved: using the advantage of being close to Yuntai Mountain,revitalizing and reusing the idle resources of a branch plant,using target market investigation and analysis theory,designing and constructing accommodation,catering,parking and other tourism related service facilities It also predicts its income and analyzes its financial capabilities.It is estimated that the total investment rate of return is 17.7%,the after-tax financial internal rate of return of the investment project is14%,the investment payback period is 9.15 years,and the total annual average profit of the project is 3.5352 million yuan.Static and dynamic profitability is in good condition.The fuzzy comprehensive evaluation method is used to evaluate the risk of the Xinlong Tourism Development Project.The fuzzy comprehensive evaluation result is 4.046,which corresponds to the "lower" risk level.Therefore,the overall risk level of the project is low and the development prospects are good.The paper has 14 figures,21 tables,and 53 references.