Research On The Optimization Of The Loan Process Of YC Bank Shanxi Branch For Small Enterprises In The Digital Financial Era

In the context of the continuous deepening of the development of digital finance,how to effectively improve the quality and efficiency of financial services has become an important issue for the development of domestic banking industry.Under the macro situation of the extensive application and development of multiple digital financial technologies represented by artificial intelligence and cloud computing,banks have continued to enhance the development ability of small business customers by focusing on technological innovation.As a large state-owned bank,YC Bank has always been based on the positioning of "serving agriculture,rural areas and farmers,small and medium-sized enterprises,and urban and rural residents",and actively practices the social responsibility of state-owned banks.Under the background of digital finance,YC Bank started the road of digital transformation,but it started a little late.Only in 2022 did YC Bank Shanxi Branch,at the request of the head office,implement the credit factory reform closely around digital finance.However,the loan process for small enterprises is still dominated by traditional processes and has not yet been innovatively integrated with digital finance,such as offline loans,many links are still dominated by manual operation,the construction of credit system lags behind,and other problems.The loan process for small enterprises urgently needs to be transformed into digital finance,Strive to make contributions to accelerating the digital transformation of the "credit factory" model of the branch’s small business loans.Under the guidance of the credit factory model and process banking theory,this paper briefly introduces the branch’s small enterprise loan process,compares the time limit of the branch’s small enterprise loan process,and finds that there is a large difference in the loan time between the new and old customers of the branch,and the loan time of the new customers is relatively long,which makes the small enterprise customer stickiness lower,and it is easier for customers to lend to other banks,resulting in customer loss.Through interviews and investigations,it was found that under the background of digital finance,the branch’s small enterprise loan process faced problems such as the loan products were still mainly offline products,not connected to the big data system,the review and distribution was unstable,the enterprise credit line still needed to be calculated manually,the loan issuance process was still handled manually,the loan system was unstable,the post-loan fund supervision was not in place,and the customer risk early warning was not timely.The fishbone analysis chart is used to analyze the causes of the problems,and it is believed that the branch’s organizational structure is backward,business philosophy is backward,handling personnel are insufficient,and scientific and technological strength is weak,leading to various problems in the branch’s small enterprise loan process.In order to effectively solve the problems in the branch’s small business loan process in the context of digital finance,the "credit factory" model innovation was carried out for the small business loan process,and based on the 5W3 H and ECRS analysis method,the key points for the optimization of the small business loan process in the context of digital finance were determined and summarized,and specific implementation strategies were put forward,namely,innovative small business loan products,standardized online loans,and access to big data system,Implement online accurate survey,introduce the function of review and distribution leaving traces,realize the stable distribution of approval,train the review and approval personnel to recheck the credit of small enterprises based on the identification of industry differences,carry out the electronic reform of loan issuance,enhance the stability of the lending system,build a big data risk control system,dynamically track the customer’s post-loan funds,increase the customer early warning classification management and the system’s internal processing function,and increase the cross-department and cross-line collaboration function,You can report and process early warning customers directly in the system.In order to ensure the smooth implementation of the branch’s small enterprise loan process optimization strategy,the organization guarantee,concept guarantee,talent guarantee and technical guarantee are proposed to open up the process for small enterprise loan business under the background of digital finance.Under the background of digital finance,YC Bank Shanxi Branch’s business process optimization research under the "credit factory" mode of small enterprise loan provides ideas for the digital transformation of the branch’s loan business,improves the efficiency and quality of the branch’s small enterprise loan business,and promotes the steady development of the branch’s small enterprise loan business.At the same time,it also provides reference for the innovative development of digital finance of interbank loan business.