Case Study Of Pension Wealth Management Business Of China Everbright Bank Under The Background Of Aging

According to the data of the seventh national census released by China in 2021,it can be seen that China’s aging degree is deepening.At present,the development of China’s pension finance mainly relies on the first pillar,and the coverage of the second and third pillars is small.The report of the 20 th National Congress mentioned that "China should implement the national strategy of actively coping with the aging of the population",so it is imperative to develop pension financial management business.In December 2021,as one of the first four pilots,Everbright Financial Co.,Ltd.issued a pension wealth management product named "Yixiang Sunshine Pension Wealth Management Product Orange 2026 Issue 1" in Qingdao,which reflects strong pension attributes in terms of minimum purchase amount and related handling fees,and establishes a corresponding risk protection mechanism,which has been widely welcomed by the market.Since the development of China’s pension financial products is still in its infancy,it is necessary to increase development efforts in terms of system regulations and product design innovation,improve the quality of pension financial services and product pertinence,and help the healthy and balanced development of China’s pension finance.This article first introduces the development of bank wealth management business and China Everbright Bank,and then introduces the pension wealth management business of China Everbright Bank from two aspects: personal pension account services and the orange series of Sunshine pension wealth management products.After that,the PEST analysis of the pension wealth management business of China Everbright Bank was carried out,and through the method of comparative analysis of the pension wealth management business of China Everbright Bank and Shanghai Pudong Development Bank,China Construction Bank and Industrial and Commercial Bank of China,the pension wealth management business of China Everbright Bank was analyzed and studied from the aspects of experience,product design,business layout and risk management.Through the three perspectives of changes in the purchase scale of China Everbright Bank’s pension wealth management products,changes in the growth of net product value and short-term stock price changes,the results achieved by China Everbright Bank’s pension wealth management business were analyzed by using the event research method,and the problems existing in the development of China Everbright Bank’s pension wealth management business were summarized.Finally,aiming at the problems found in the background research and the advantages of China Everbright Bank’s pension wealth management business,this paper puts forward universal enlightenment from the perspective of the government and other commercial banks,and puts forward reference countermeasures and suggestions for future development for the problems existing in the development of China Everbright Bank’s pension wealth management business.