Research On Audit Risk Identification And Prevention Of C2M Business Model

In the era of digital economy,Internet technology and ecology expand gradually from consumption end to production end.Traditional manufacturing enterprises take advantage of the opportunity to carry out digital transformation for self-help.The resulting business model innovation has gradually become the development trend of Chinese enterprises.As a result,there are also new difficulties in the confirmation and measurement of corporate financial reports and operational uncertainties,which are transmitted to the audit work and extend new audit risks,affecting the quality of attestation.It is urgent to change the perspective,accurately identify and judge the new audit risks brought by digitization based on the specific characteristics of the new business model,and actively explore and follow up the corresponding audit prevention strategies.On the basis of summarizing the existing literature,this paper takes Qingdao Kute,"the first C2 M share",as an example.In terms of the characteristics and defects of the C2 M business model,this paper reviews the potential risk factors in the auditing process of Hexin Accounting Firm in detail.At the same time,entropy weight method is introduced to enhance the objectivity and scientificity of the comprehensive evaluation and find out the key risk points.First of all,combined with the characteristics of C2 M business model,such as higher operating risk,more technology investment and massive information and data,this paper uses Wei Zhu business model theory to conduct a comprehensive deconstruction of C2 M business model and identify potential material misstatement risks and check risks.Secondly,9 risk indicators were divided according to the causes,and 38 impact factors were detailed to construct the audit risk assessment index system.Then,questionnaires were issued to the project team members who participated in the annual audit of Kute.The scoring results were collected and summarized for standardization processing,and entropy was further calculated and quantitatively sorted according to the final weight.The research results show that under the C2 M business model,the difficulty of audit forensics increases,and the digital infrastructure of the firm cannot support the application of audit technology.In addition,the quality control of the audit process is insufficient,which aggravates the inherent risk and quality control risk of the firm.The risk of clothing customization sales revenue recognition,platform system risk,and software R & D confirmation measurement risk are also potential major risk points in financial statements under the application of this type of model,which need to be given sufficient attention in risk assessment.In order to effectively prevent audit risks,we can make efforts from three aspects : overall audit strategy,specific audit procedures and firm transformation,carry out pre-trial demand analysis,introduce trend prediction analysis,improve audit procedures for operating income and R & D expenses,and speed up information construction and diversified adjustment of audit talent structure.