Research On The Development Of TCM Health Tourism Products

Traditional Chinese medicine culture has a long history and deep deposits.It is the crystallization of the wisdom of ancient Chinese people.We should pay attention to the inheritance,development and value promotion of relevant resources.In recent years,combining regional resources to develop tourism industry has become an important driving force to promote economic growth and optimize industrial structure.It has become a trend to effectively combine the development of traditional Chinese medicine with the development of tourism industry and develop traditional Chinese medicine health tourism products.This paper takes Hengqin Guangdong-Macao Cooperative TCM Science and Technology Industrial Park(hereinafter referred to as "Industrial Park")as an example to carry out research on the development of TCM health tourism products,analyze the resource status,market status and product status of TCM health tourism products in detail,drawing on the product design experience of relevant parties at home and abroad,according to the actual situation of the industrial park,the design of traditional Chinese medicine health tourism products is completed to provide strong support for the development of related industries.In this paper,field survey,questionnaire and other research methods were adopted to collect relevant data,SWOT analysis,Pearson analysis and SPSS data analysis software were used to analyze the development resources,market and product status of traditional Chinese medicine health tourism products in the industrial park,and the following conclusions were drawn: First,the TCM health tourism resources of the industrial park have certain advantages,which are suitable for the development of related products,but there are still shortcomings;Second,the traditional Chinese medicine health tourism products in the industrial park do not fully reflect the regional characteristics,with fewer product categories,insufficient innovation and expansion,lack of product price hierarchy,serious product quality homogeneity,incomplete service content,and a gap between reality and marketing.Third,in order to improve the competitiveness of products,it is necessary to set targeted products based on market demand,effectively use existing resources,realize resource integration and utilization,constantly carry out product innovation,and create personalized products with regional characteristics.According to the conclusion,the design status and market demand of traditional Chinese medicine health tourism products in the industrial park can be understood in detail,and their characteristics and trends can be summarized to provide strong support for product development and promotion plan formulation of related aspects of the industrial park.In addition,experience can be accumulated in the design of TCM health tourism products.Based on market dynamics and regional resources,targeted TCM health tourism products can be set up to enhance the market competitiveness of products and promote the high-quality development of TCM health tourism industry.