Research On The Development Strategy For Jilin City SME Financing Guarantee Group

With the formulation,implementation,and continuous deepening of the basic national policies of reform and opening up,China’s economy has shifted from a planned economy to a market economy and has achieved rapid development.Under the leadership of the Party,China has made considerable achievements in various aspects such as international status,economic construction,cultural development,and military technology.On the basis of the rapid improvement of the comprehensive strength of the country,small and medium-sized micro enterprises have begun to flourish.According to the results of the fourth national economic census,small and medium-sized enterprises account for 99.8% of the total number of enterprises,employment accounts for 79.4% of all enterprises,assets account for 77.1% of all enterprises,and operating income accounts for 68.2% of all enterprises.From this,it can be seen that small,medium-sized,and micro enterprises account for a large proportion of the national economy.Promoting the development of small,medium-sized,and micro enterprises is not only conducive to promoting employment and achieving the goal of a comprehensive well-off society,but also conducive to maintaining social stability and promoting harmonious development.Financing difficulties are the main issues that most small and medium-sized micro enterprises need to face in their development.In order to alleviate the financing difficulties of small and medium-sized micro enterprises,the financing guarantee industry has emerged as the times require.Jilin SME Financing Guarantee Group was established in July 1999 as the first batch of pilot guarantee institutions established by the State Council and the first batch of registered government guarantee companies in Jilin Province.The purpose of the guarantee company is to promote the healthy development of small,medium-sized,and micro enterprises in the region and increase the vitality of the market economy in the region by "prospering the enterprise with trust and win-win cooperation".With the policy and financial support of the Jilin Municipal Government,the guarantee company has implemented entrepreneurial management and market-oriented operation,and has continued to grow and become the industry locomotive with the strongest capital strength,the largest guarantee scale,and the largest number of supporting enterprises in the region.However,with the continuous expansion of the guarantee scale,risks are also constantly emerging,especially under the influence of multiple factors such as the slowdown of the national economic growth,the outbreak of epidemic disease hindering production and life,and the lack of regional economic revitalization,Jilin City Guarantee Group will also face issues such as increasing compensation pressure,insufficient liquidity,and urgent adjustment of business structure.This paper mainly analyzes the development history and current situation of Jilin City Guarantee Group,compares the guarantee industry and the economic development situation of countries and regions,and uses corporate strategic management knowledge to deeply explore the development strategy of Jilin City SME Financing Guarantee Group.Based on a detailed analysis of the current development situation of the financing guarantee group for small and medium-sized enterprises in Jilin City,the paper identifies the problems and causes of the problems in the operation of the guarantee company,comprehensively analyzes the internal and external business environment of the company,and uses SWOT model to identify the internal strengths(abbreviated as S)and weaknesses(abbreviated as W),external opportunities(abbreviated as O)and threats(abbreviated as T)faced by the company,Grasp the opportunities and challenges in the development of the company,clarify the strategic objectives of the company’s development,and propose that Jilin City SME Financing Guarantee Group should choose the best strategy,strengthen the risk control system,carry out diversified business exploration,and expand its business scope.Taking this opportunity,I hope to provide reference and inspiration for enterprises engaged in the guarantee industry or similar types to achieve better development.