Research On The Service Marketing Strategy Of Changchun Zaozuo Culture Company’s "Mystery Investigation Hall"

Service marketing is a process in which enterprises fully understand and meet consumer needs through a series of marketing activities.With the progress of society and the improvement of consumer demand,the product itself cannot fully meet the needs of consumers,and consumers pay more attention to specific or personalized services related to the product.By providing high-quality service experiences,enterprises can improve consumer loyalty and reputation,thereby achieving business growth and brand value enhancement.As a new type of entertainment,screenplay combines intellectual,social,immersive acting,and psychological gaming attributes,and is widely loved by young people once it is launched.There are a large number of offline script killing stores,but due to inadequate regulatory mechanisms,phenomena such as pirated script killing and low price competition in stores have emerged endlessly,placing higher requirements on the marketing and operational capabilities of offline script killing stores.In order to ensure the stable operation of offline script killing stores,it is necessary to strengthen industry self-discipline,standardize store management and product quality supervision,and improve the brand influence and product differentiation competitiveness of stores.At the same time,stores also need to focus on improving service levels,providing a more personalized and high-quality service experience,increasing customer satisfaction and loyalty,so as to stand out in the fierce market competition.As a typical service marketing scenario,offline script store killing faces problems such as a lack of theoretical research and industry experience,which also pose challenges to the strategic research of script store killing service marketing.Service marketing is a process in which enterprises fully understand and meet consumer needs through a series of marketing activities.With the progress of society and the improvement of consumer demand,the product itself cannot fully meet the needs of consumers,and consumers pay more attention to specific or personalized services related to the product.By providing high-quality service experiences,enterprises can improve consumer loyalty and reputation,thereby achieving business growth and brand value enhancement.As a new type of entertainment,screenplay combines intellectual,social,immersive acting,and psychological gaming attributes,and is widely loved by young people once it is launched.There are a large number of offline script killing stores,but due to inadequate regulatory mechanisms,phenomena such as pirated script killing and low price competition in stores have emerged endlessly,placing higher requirements on the marketing and operational capabilities of offline script killing stores.In order to ensure the stable operation of offline script killing stores,it is necessary to strengthen industry self-discipline,standardize store management and product quality supervision,and improve the brand influence and product differentiation competitiveness of stores.At the same time,stores also need to focus on improving service levels,providing a more personalized and high-quality service experience,increasing customer satisfaction and loyalty,so as to stand out in the fierce market competition.As a typical service marketing scenario,offline script store killing faces problems such as a lack of theoretical research and industry experience,which also pose challenges to the strategic research of script store killing service marketing.This article selects the "Mystery Investigation Hall" store service of Changchun Soap Culture as the research object,adopts the 7Ps service marketing theoretical framework,and combines theoretical research,questionnaire surveys,personnel interviews,and other methods to analyze the existing problems of product structure and customer demand mismatch,unreasonable pricing strategies,lack of marketing channels,single promotion channels,and the loss of outstanding employees in the current store,and conducts targeted research and analysis based on this.Firstly,using the PEST tool,this paper analyzes the external marketing environment of Changchun Zaozuo Culture "Mystery Investigation Hall".This tool can help to deeply understand the impact of political,economic,social,and technological factors on store marketing,so as to develop more effective marketing strategies.Secondly,through SWOT analysis tools,the internal and external competitive environment and various conditions of the "Mystery Investigation Museum" were summarized.SWOT analysis can help stores gain a more comprehensive and in-depth understanding of their strengths,weaknesses,opportunities,and threats,in order to develop marketing strategies that are suitable for the store itself.Finally,based on the results of the analysis,this article has developed a store service marketing optimization strategy suitable for the "Mystery Investigation Hall",such as optimizing the categories of script killing and werewolf killing,adding additional entertainment items,changing pricing strategies,conducting store promotion on multiple platforms,adding more flexible promotional methods,improving the quality of hosts,optimizing service processes,and store and internet displays,and other measures,It aims to help stores expand their customer base during the rapid development process,improve their service level and achieve faster development through the improvement of product capabilities.I also hope to provide some references for some small and medium-sized script killing stores in the script killing industry to maximize customer resources and improve service levels in the current market and economic environment.