The Influence Of Market Entry Cost On Export Of Chinese Manufacturing Enterprises

Based on the theory of heterogeneous enterprises,this article organizes its original hypotheses,and according to the actual conditions of Chinese manufacturing enterprises,revised some hypotheses,and introduced productivity,an important heterogeneous enterprise element,to explore the impact of market entry costs on enterprises.The impact of exports.First of all,this paper systematically sorts out the market entry cost impact mechanism of enterprise export decisions in domestic and foreign literature,and then through matching and cleaning the Chinese industry and customs databases,and selecting samples from 2007 to 2013,using reasonable indicators to construct and calculate The market entry cost,and the LP method is used to calculate the total factor productivity of enterprises,and through the statistics and description of the export status of Chinese manufacturing enterprises,the law of the influence of market entry costs and productivity on the exports of Chinese manufacturing enterprises is preliminarily summarized.In the empirical research,firstly,this article expands the Melitz(2013)heterogeneous enterprise model,and on the basis of modifying some assumptions,analyzes the impact of market entry cost and productivity on the export of Chinese manufacturing enterprises,and derives Two hypotheses: As a whole,my country’s exporting companies show that higher productivity has a negative impact on export propensity,and market entry costs have a positive impact on export propensity;as productivity increases,market entry costs have a weaker effect on export propensity.Then,this article refers to related research to construct an empirical model of this article,uses micro-data of Chinese manufacturing enterprises to conduct empirical research,and draws conclusions consistent with the hypothesis.In order to obtain more consistent test results,the stability of the test is performed,and the results are significant.Finally,on the basis of these studies,this article puts forward policy recommendations to improve company productivity,reduce import and export costs,improve company competitiveness,and promote the competitiveness of export enterprises.