Research On The Improvement Of Marketing Strategy Of C Tea Company

China has the longest history of tea culture,a wide area of tea plantations,and many varieties of tea,making it the world’s largest producer and consumer of tea.There are many tea production and sales companies in China,with numerous employees,but most are small-scale and scattered,and the competition in the industry is extremely fierce.In recent years,with the expansion of tea plantation area and the continuous increase in tea inventory,the market supply has exceeded demand,and tea enterprises are facing enormous business pressure.However,in such a large environment,traditional tea companies such as Company C have not improved their marketing strategies and have begun to face problems such as high customer turnover rates and low numbers of new customers.Additionally,various management costs have continued to increase,leading to a series of problems such as declining sales and profits.This paper selects Company C as the research object,using literature research methods to read a large amount of literature and systematically analyze the history and research status of domestic and foreign market marketing and tea marketing.Based on the relevant theories of marketing,the operational status of Company C’s tea,market positioning,and marketing are analyzed and studied.In addition,customer surveys and in-depth interviews with employees were conducted to explore the problems and causes of marketing strategies and to develop optimization strategies using the 4Ps marketing theory.The research content of this paper includes: first,introducing the overall situation of Company C,summarizing and analyzing the marketing environment and status of the tea industry,and identifying problems such as unclear market positioning,non-systematic pricing systems,inefficient channel operations,and outdated promotional methods,and analyzing their causes through surveys and in-depth interviews.Based on the causes of the problems,improvement suggestions are proposed from the product,price,channel,and promotion aspects,forming a relatively complete combination of marketing strategies.Finally,in order to ensure the successful implementation of Company C’s marketing strategy,supporting measures are proposed.The purpose of this paper is first to assist companies in overcoming current market difficulties and continuously increasing product sales and company revenue through the use of learned marketing strategies.Second,it aims to provide some reference ideas for other similar small and medium-sized enterprises to develop market marketing strategies,with certain practical significance.Through extensive learning from previous research ideas,research methods,and results in this area,the paper has identified its own shortcomings and deficiencies in proposing and analyzing solutions based on theoretical frameworks,further expanding its thinking mode,enriching and improving its theoretical system,improving its theoretical level,and solving practical problems.