Supply Chain Financial Services Platform Based On Healthcare Digitalization Bytek Business Plan

Digital healthcare is booming with strong support from national policies to address the long-standing inefficiencies in the healthcare system and the widespread use of new technologies such as mobile devices,cloud computing,and big data analytics.Various new business models are emerging,both in the medical service field and in the ecommerce field.As a new financing method,medical supply chain finance can effectively solve the problems of many pharmaceutical companies and medical device suppliers,such as the slow return of the main body,difficult financing,lack of technology,and lack of information resources.Under the background of the current national policy of vigorously advocating supply chain finance business,combined with advanced Internet,big data,cloud computing,and other technologies,focusing on the key development area of the medical industry,make a practical exploration for the implementation and innovative development of supply chain financial service platform in the context of medical digitalization,namely Bytek digital supply chain financial service platform.The platform is dedicated to opening up and enhancing the connection and viscosity between financial institutions and hospitals,and providing professional and efficient medical digital construction services,providing trading platforms and solutions for core and upstream and downstream enterprises,and improving the efficiency of medical supply chain finance.Following the principle of linking theory to practice,the thesis focuses on the Bytek venture project to be implemented.The thesis analyzes and researches the current development status,problems,and market of supply chain finance,Internet healthcare industry,and digitalization of the healthcare industry in China,and sorts out the resources available to the current startup entrepreneurial team.Further,the thesis explores the pain points and needs of key stakeholders in the healthcare industry,accurately grasps the development trend of the application scenarios of supply chain financial services in the healthcare industry and clarifies the company’s future strategic development plan.The thesis uses the PEST analysis model,Porter’s five forces model,4P model,and STP theory model to control the current situation of the environment,find the target market segment and propose the operation mode,profit model and marketing strategy for the company’s current development,so as to enhance the core competitiveness of the company.The supply chain finance business development strategy and related research proposed in the thesis will help the industry to have a better understanding of the market trends and prospects of supply chain finance,digitalization and digital intelligence in the medical industry,and provide ideas and experiences for the development and innovation of related enterprises in practice.