Research On Financial Diagnosis Report Of Lanzhou ZY Co.,Ltd

Dairy industry occupies a very important proportion in the food industry,is an important branch of the food industry,is also the focus of food safety.With the increasingly accurate market segmentation,the competition among Chinese dairy enterprises has entered a white-hot stage.At the same time,the dairy industry has begun to face a series of new problems,such as serious product homogeneity,declining market share,single sales channels,etc.At present,as the proportion of Chinese dairy consumption in food consumption is small,the international competitiveness of Chinese dairy enterprises is weak,which is the urgent problem facing China’s dairy industry.That is to say,how to improve the core competitiveness of our country dairy enterprise and the characteristic of enterprise development is an important subject that our country dairy industry is facing.However,in recent years,with the continuous integration of China’s dairy industry,Lanzhou Manor Ranch Co.,Ltd.is located in the northwest,with good milk source and labor resources advantages,and is also a mature dairy products manufacturing enterprise,belonging to the backbone of the dairy industry in the northwest.However,in the face of the fierce competition environment,in recent years,the profit has been declining and the sales power is insufficient,which leads to the threat of business ability and development ability.Under such a premise,to reduce financial risks,improve business capacity and profitability,expose and excavate potential business risks in the early stage,and control the already exposed risks in advance,the company needs to make a comprehensive and scientific diagnosis of its own business conditions and find effective solutions.Based on the theories of financial management,diagnosis and financial risk early warning,this paper will take Lanzhou Manor Ranch Co.,LTD.(hereinafter referred to as Lanzhou Manor Ranch)as the research object,screen various methods and models,select the most suitable diagnostic methods for the company,and analyze and study it.Specifically through Porter’s five forces model,index analysis,improved efficiency coefficient method and other comprehensive evaluation of the operating conditions of Lanzhou Manor ranch.From the four aspects of the overall operation,profitability,debt repayment ability and future development of the company,five listed dairy companies in the national dairy industry are selected for comparison,to find out the shortcomings and advantages of the current development of Lanzhou Manor Ranch,and to give scientific and reasonable conclusions and suggestions on its possible risks.Through the improved efficacy coefficient method,the financial early warning model of Lanzhou Manor Ranch is established.The financial data of the company in recent five years is applied to verify the effectiveness of the model,and the financial warning of the company is analyzed.Finally,according to the company in investment,financing,operation and the actual situation of the company and the overall risk situation,give a targeted management improvement suggestions,and risk prevention countermeasures.And also located in the northwest,the development of enterprises encountered difficulties to provide reference.