Effects Of Users’ Perceived Features Of Game Short Video On Their Continued Willingness To Use

With the popularization of mobile intelligent terminals and the comprehensive coverage of 5G networks,the Internet era has fully arrived.In the Internet era,people’s ways of life,social interaction,and entertainment have undergone tremendous changes.People are no longer satisfied with the traditional form of combining images and text,but prefer to use video to quickly convey information and communication emotions.With the rise of the Internet,the gaming short video industry has developed rapidly.Game users can capture,watch,and share game short videos through short videos.New social media based on gaming short videos has quickly become a hot spot in the market,especially for young gaming users with highly personalized needs.Based on the above background,this article takes the flow experience theory,perceived value theory,information continuous use theory,and technology acceptance model as the theoretical basis,and takes game users as the research object to analyze the related research on short videos,game short videos,and user continuous use intention.The research variables of this study include perceived ease of use,perceived usefulness,perceived entertainment,social impact,satisfaction,and use intention,Build a research model on the impact of user perceived characteristics on the willingness to continue using gaming short videos,and propose research hypotheses based on this model.In order to study the relationship between the perceived characteristics of short video game users and their willingness to use,this paper designed a quantitative analysis method for the research variables of the questionnaire on the impact of the perceived characteristics of short video game users on their willingness to continue using,and conducted the issuance and verification of a pre survey questionnaire to ensure the rationality of the questionnaire design.After the formal survey is completed,statistical analysis and reliability and validity testing are conducted on the collected data to ensure the rationality of the questionnaire and the reliability of the data on the impact of perceived characteristics of users of short video games on their willingness to continue using;A correlation test was conducted between the perceived characteristics of game type short video users and the internal influencing factors of their willingness to continue using,proving that there is a correlation between the various factors.Finally,a structural equation model was used to study the impact of gaming short video users’ perceptual characteristics on their willingness to continue using,and the research model was tested and modified to obtain research hypothesis testing results to explore the impact of gaming short video users’ perceptual characteristics on their willingness to continue using.