Research On The Factors Of Influencing Crowdfunding Performance Based On The Social Capital Theory And Social Influence Theory

With the development of internet finance,crowdfunding has increasingly become an important fundraising method.In foreign countries,kickstarter has become a relatively mature fundraising website,while in China,crowdfunding has only recently emerged.There are few websites that can match foreign crowdfunding websites,and there is a lot of room for development.It is necessary to continuously improve the operating system,especially in the context of mass entrepreneurship and innovation.Through research on domestic crowdfunding platforms,one can have a certain understanding of the current development status,To provide a better financing environment for the public.In order to provide better suggestions for the development of domestic crowdfunding platforms,taking into account the current blind box economy in China and the love of a large number of young people for cultural creativity,cosplay,and trendy gaming models,this article selects representatives of these crowdfunding platforms that are currently stable and highly favored by young people in China as the platform for obtaining crowdfunding data and studying crowdfunding projects on this crowdfunding website,Using OLS regression method and probit model,this paper collected the crowdfunding projects launched throughout 2021 as samples to analyze the factors affecting crowdfunding performance,mainly exploring the impact of social capital accumulated by fund raisers and information on crowdfunding performance.In addition to the social capital accumulated on crowdfunding platforms,the social capital of fundraisers also explored the impact of external social capital on crowdfunding project performance.The research results showed that the social capital and fundraising project information of fundraisers have a significant positive correlation with crowdfunding performance,that is,the social capital and project information inside and outside the platform are significantly positively correlated with crowdfunding performance,And project types have a moderating effect on crowdfunding performance between social capital and project information.This article is based on social capital theory and social impact theory,and takes the crowdfunding projects of crowdfunding websites that are currently relatively stable in China as a representative of domestic research crowdfunding platforms,which has research significance.Firstly,in practice,it provides some reference for the development of crowdfunding websites in China.By studying this platform,we can reflect on the current development status of crowdfunding in China,understand which aspects of crowdfunding are doing well and which areas need to be improved.We can provide some opinions and suggestions for platform fundraisers,and also let more people see crowdfunding as an emerging financing option,Enable more individual entrepreneurs to turn their dreams into reality,encourage more people to participate in crowdfunding,actively respond to the national call for mass entrepreneurship,and stimulate market vitality;Secondly,theoretically speaking,there are many studies on crowdfunding abroad,with relatively complete and rich systems.However,the construction of crowdfunding research systems in China is not mature enough,and the research content is also relatively lacking.This study can further enrich and expand the application of social impact theory and social capital theory in the field of crowdfunding.Secondly,due to the insufficient number of crowdfunding websites in China and the limited number of samples available for research,the turnover rate of crowdfunding websites is fast,and many crowdfunding websites are gradually withdrawing from the market.However,there has been little research on the newly emerging crowdfunding platforms in recent years.Therefore,it is of great significance to study the stable development of platforms at present.Therefore,the research in this article not only enriches domestic research on different types of crowdfunding platforms in theory,but also promotes the development of crowdfunding in China in practice,providing reference for the selection of personal financing channels.