A Study On The Impact Of Facebook Marketing Strategy On Consumer Purchase Behavior In Morocco

Facebook is a widely used social media platform where people usually spend a lot of time.Presently,it is considered a great way to outspread information globally through its artificial intelligence-based targeted control.As a result,Facebook also plays a vital role in the expansion of businesses due to its huge number of audiences around the universe.Nowadays to reach these customers very quickly and easily,businessmen around the world are utilizing Facebook as one of the best tools for marketing purposes.In Morocco,almost every person who possesses a smartphone or has internet accessibility uses Facebook as their primary social networking website.This frequent use of Facebook should have an influence on digital marketing.In this paper,we have tried to evaluate the influence of Facebook Marketing on customers’ purchase behavior in the context of Morocco through an online survey and some face-to-face interviews.Secondary data are also collected from existing research,journals papers,online reports,and websites.After the analyses,it can be stated that Facebook Marketing,having a list of positive customer feedback,has a great influence on customer purchase behavior in Morocco.From the positive reviews of existing customers,it can also be said that the influence rate of new customers is very high as well.